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# USB for Geeky Oenophiles
BeWineConnected Project

By Bianca | Published 2007-11-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/usb-bewineconnected
References: [bewineconnected](http://www.bewineconnected.com/)

This innovative USB key is geared directly at the upscale oenophile. The founders of the BeWine Connected project, Alfred Tesseron and Emmanuel Etcheparre, were looking for a way to meld the traditional elements enjoyed by wine connoisseurs with modern technology.

Etcheparre was the designer behind the "custom-made-to-measure tool that precisely reflects Pontet-Canet's image: a model-sized bottle concealing a USB stick," a press release said.

"This small, removable accessory captures the strongest [Bordeaux](https://www.trendhunter.com/trends/barton-guestier) icon: its wine bottle. This innovative and exclusive concept is the ideal gift for all [wine lovers](https://www.trendhunter.com/trends/wine-advent-calendar-collection) as well as those who like to draw meaning from both the content and the container."

The USB stick has a video tour of the Pontet-Canet estate and winery as well as featuring a vintage waste tasting by Michel Rolland. Other information on the 1GB stick includes "cell phone ring tones with wine-connected themes, wine cellar management software, a reference of Bordeaux Grand Crus ClassÃ©s wines, a desktop environment dedicated to wine."

BeWineConnected is available in French, English and German, with Japanese and Chinese editions on their way. Current retailing price is 33 Euros.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 70% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Wine-tech Integration:** The BeWineConnected USB key demonstrates the trend of integrating modern technology with traditional elements enjoyed by wine connoisseurs.
- **Personalized Wine Accessories:** The custom-made USB key in the shape of a wine bottle reflects a trend towards personalized and unique wine accessories.
- **Digital Wine Experiences:** The inclusion of video tours, wine tasting, and wine-themed content on the USB key showcases the trend of providing digital experiences in the wine industry.

### Sectors Adopting This

- **Wine and Spirits:** The wine and spirits industry can explore opportunities in creating innovative tech products and personalized accessories for wine enthusiasts.
- **Technology and Gadgets:** The technology and gadgets industry can capitalize on the trend of integrating technology with traditional industries, such as wine, to create unique and customized products.
- **Digital Experiences:** The digital experiences industry can develop and offer immersive and interactive wine-related content, such as virtual tours and tastings, for wine lovers and connoisseurs.

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