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# Granny Smith Tunes
Japanese Company Launches USB Beatles Box Collection

By wang fangqing/ Frances Wang | Published 2010-02-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/usb-beatles-box
References: [itechmetro](http://www.itechmetro.com/family/content/994) & [hmv.co.jp](http://www.hmv.co.jp/en/news/article/911090068/)

It seems the Beatles and Apple—or apples—have quite a connection. Shortly after Apple introduced a specially designed Beatles bag for the MacBook last September, a Japanese company released an apple-shaped USB Beatles Box.

But no, it’s not just a boring MP3 player as you may think. Instead, it’s a 100 percent, awesome music collection of songs from the legendary band. With a 16GB memory, the adorable Granny Smith has 14 songs including ‘Help!,’ ‘Yellow Submarine’ and ‘Let it Be,’ as well as some rare old pictures.

With 3 million copies available worldwide, the world’s first USB Beatles Box hit the market in last December with a price tag of 38,740 yen ($428 USD).

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 6% | Activity: 20% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **USB Music Collections:** The release of the apple-shaped USB Beatles Box highlights the trend of music collections in unique and portable USB formats.
- **Nostalgic Music Merchandise:** The popularity of the USB Beatles Box reflects a trend of consumers seeking nostalgic music merchandise that combines classic music with modern technology.
- **Limited Edition Collectibles:** The limited availability of the USB Beatles Box demonstrates the trend of collectors seeking out exclusive and rare music-related items.

### Who This Affects Most

- **Music Merchandise:** The release of USB music collections like the apple-shaped USB Beatles Box presents opportunities for the music merchandise industry to create unique and appealing products for consumers.
- **Technology and Entertainment:** The combination of music and technology in the USB Beatles Box opens up innovative opportunities for the technology and entertainment industries to collaborate and create immersive music experiences.
- **Collectibles and Memorabilia:** The limited edition USB Beatles Box showcases the potential for the collectibles and memorabilia industry to create valuable and sought-after music-related items that appeal to collectors.

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