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# Geological Food Shops
The Usaginonedoko Cafe Creates Food Inspired by Rocks and Minerals

By Mishal Omar | Published 2017-02-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/usaginonedoko
References: [spoon-tamago](http://www.spoon-tamago.com/2017/02/01/kyoto-cafe-reimagines-rocks-minerals-as-beautiful-food/) & [usaginonedoko.net](http://usaginonedoko.net/)

The Usaginonedoko cafe is based in Kyoto, Japan, and is based on a highly unique concept that is inspired by nature itself.

The space functions as a shop, cafe and lodge all at once. In its shop, visitors are able to find "natural artifacts and specimens" along with the brand's 'sola cubes' – which are cube-shaped resin decor items that contain plants or minerals. The Usaginonedoko cafe is next door and is also inspired by nature – focusing specifically on geology. The cafe does this by offering food products that are formulated and arranged in a way that makes them resemble rocks, minerals and other natural products.

The Usaginonedoko cafe functions as an experiential space that offers products unlike any other.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Geological-inspired Food:** Opportunity to create unique culinary experiences by incorporating geology-inspired elements into food products.
- **Nature-inspired Retail:** Opportunity to attract customers by offering natural artifacts and specimens as part of a unique retail experience.
- **Experiential Cafes:** Opportunity to create immersive cafe concepts that engage customers through unique themes and product offerings.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for restaurants and food brands to tap into the trend of geological-inspired food products.
- **Retail:** Opportunity for retail businesses to incorporate natural artifacts and specimens into their product offerings.
- **Hospitality:** Opportunity for hotels and lodges to create unique experiences by incorporating nature-inspired elements into their accommodation and services.

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