# Affordability-Focused Sports Partnerships USA Triathlon & Buycycle Make the Sport More Accessible By Kalin Ned | Published 2025-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/usa-triathlon References: [insider.fitt.co](https://insider.fitt.co/press-release/usa-triathlon-and-buycycle-partner-up-to-help-make-the-sport-more-accessible/)  USA Triathlon and buycycle recognize that [affordability of sports equipment](https://www.trendhunter.com/trends/sports-equipment-rental) is a key barrier to participation for many and in a bid to [make cycling more accessible](https://www.trendhunter.com/trends/american-council-of-the-blind) to a greater audience, the two entities are partnering. Born out of a passion for cycling, buycycle is known as "the world’s leading marketplace for pre-owned bikes" and the company will be USA Triathlon's Official Online Bicycle and Bicycle Component Marketplace throughout the 2025 season. Ben Pickel, USA Triathlon Senior Director of Foundation and Partnerships, expressed excitement about the collaboration: "We are excited to partner with buycycle in 2025 and see [its] marketplace help increase access to the sport of triathlon. By connecting sellers and buyers of quality used bikes and equipment, buycycle is helping to break down barriers and make the sport more accessible for athletes of all levels.” Image Credit: USA Triathlon x buycycle ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 23% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pre-owned Sports Equipment Marketplaces:** The rise of marketplaces for pre-owned sports equipment is making once-costly sports more accessible by offering affordable and sustainable options. - **Partnerships for Increased Accessibility:** Collaborative efforts between sports organizations and marketplace companies are expanding participation by reducing cost barriers for aspiring athletes. - **Sustainability Through Cycling:** Platforms specializing in second-hand cycling gear are driving sustainability in the sport by promoting re-use and reducing waste. ### Sectors Adopting This - **Sports Equipment:** The sports equipment industry is witnessing a shift towards affordability and sustainability through the growing acceptance of pre-owned products. - **E-commerce Marketplaces:** E-commerce platforms are transforming how athletes purchase gear by facilitating the exchange of durable goods online. - **Sustainable Retail:** The sustainable retail industry is benefitting from sports-focused partnerships that highlight the value of recirculating lightly used goods. ## Related on Trend Hunter - [Cycling Esports Partnerships](https://www.trendhunter.com/trends/usa-cyclings-esports-competitions.md) - [Sports Training Software Providers](https://www.trendhunter.com/trends/british-triathlon.md) - [Compression-Focused Running Partnerships](https://www.trendhunter.com/trends/motiv-sports.md) - [Access-Focused Home Fitness Branding](https://www.trendhunter.com/trends/home-fitness.md) - [Cyclist-Focused Beverage Partnerships](https://www.trendhunter.com/trends/turbo-velo-cycling-team.md) - [Upgraded Adaptive Sports Components](https://www.trendhunter.com/trends/paralympic-games.md) - [African Cycling Talent-Focused Partnerships](https://www.trendhunter.com/trends/african-cycling-talent.md) - [Cycling Performance Partnerships](https://www.trendhunter.com/trends/official-performance-partner.md) - [Accessible Sports Initiatives](https://www.trendhunter.com/trends/pathways-people-and-performance.md)