# Patriotic Tonal Sneaker Palettes Nike's Air Max Sneakers Arrive in a USA Colorway Option By Amy Duong | Published 2020-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/usa-colorway References: [hypebeast](https://hypebeast.com/2020/5/nike-air-max-97-270-usa-white-university-red-release-2020) & [ycmc](https://www.ycmc.com/men/shoes/air-max-270-331525.html?siteID=TnL5HPStwNw-XgmWB4p6PcekPPdC0zUsTQ) [Nike](https://www.trendhunter.com/trends/air-max-dn-sneaker) launched two new Air Max sneaker models in a patriotic USA colorway in time for Memorial Day weekend and to celebrate the Fourth of July later this summer. The sportswear label takes the [Air Max 97](https://www.trendhunter.com/trends/air-max-portal) silhouette as well as the Air Max 270 silhouette and adorns the familiar models in hues of white, red, and blue. The Air Max 97 is complete in a mesh material at the uppers before it is overlaid with leather materials to give it its signature wavy lines around the side panels. It then sits on top of a clear Air sole unit around the midsole area and finished off with a branded pull tab. The Air Max 270 follows the same color palette with a large Air Unit at the heel and [mesh construction for breathability](https://www.trendhunter.com/trends/size-1). Image Credit: YCMC ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 37% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Patriotic Sneaker Colorways:** There is a growing trend of sneaker brands releasing footwear in patriotic colorways, providing an opportunity for brands to tap into consumers' national pride. - **Holiday-themed Sneaker Releases:** Brands are launching limited-edition sneaker models with specific color palettes to coincide with holidays, creating a sense of exclusivity and anticipation among consumers. - **Iconic Silhouette Revamps:** Brands are giving classic sneaker silhouettes a fresh update by incorporating new color schemes, appealing to sneaker enthusiasts who appreciate both tradition and innovation. ### Industries Being Reshaped - **Sportswear:** The sportswear industry has a disruptive innovation opportunity in creating sneaker collections that cater to consumers' holiday or patriotic-themed needs, increasing brand loyalty and sales. - **Fashion Retail:** Fashion retail companies can capitalize on the trend of holiday-themed sneaker releases by partnering with sneaker brands to offer exclusive collaborations, driving foot traffic to stores and online platforms. - **Footwear Manufacturing:** Footwear manufacturers have the opportunity to leverage the demand for iconic silhouette revamps by collaborating with sneaker brands to produce limited-edition releases, attracting collectors and enthusiasts. ## Related on Trend Hunter - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Chunky Olympic-Ready Sneakers](https://www.trendhunter.com/trends/olympic-colorway.md) - [Habanero-Inspired Bold Tonal Sneakers](https://www.trendhunter.com/trends/air-max-muse.md) - [Bold Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8-1.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Bold Tonal Golf Sneakers](https://www.trendhunter.com/trends/air-max-plus-golf.md)