# Old Hollywood Glamor Shoots Scarlett Johansson Stars on the Cover of Vogue US May 2012 By Rebecca Byers | Published 2012-04-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/us-vogue-may-2012 References: [mean-and-proud.livejournal](http://mean-and-proud.livejournal.com/543162.html) & [vogue](http://www.vogue.com/magazine/article/scarlett-johansson-back-in-stride/) Actress Scarlett Johansson covers the US Vogue May 2012 issue, and is accompanied by the handsome Mark Ruffalo in the exotic shoot. Scarlett Johansson and Mark Ruffalo are starring in the [upcoming action-packed summer blockbuster](https://www.trendhunter.com/trends/marvels-85th-anniversary) 'The Avengers.' Scarlett and Mark are captured by [iconic fashion and celebrity photographer](https://www.trendhunter.com/trends/alessandro-micheles) Mario Testino and styled by fashion editor Tonne Goodman. The [glamorous cover shoot](https://www.trendhunter.com/trends/star-studded) features a real leopard, which appears perched atop a bar, grand piano and at the end of Scarlett Johansson's leash. The accompanying article delves into Johansson's recent divorce, her upcoming role in 'The Avengers,' her role campaigning for the re-election of President Barack Obama and who she's dating now. Scarlett Johansson also recently signed on to play Janet Leigh in a film based on the making of Alfred Hitchcock's 'Psycho.' ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celeb-fashion Collaborations:** There is an opportunity for fashion brands to collaborate with celebrities to create glamorous and iconic shoots that capture consumer attention. - **Animal-inspired Fashion:** The use of animals in fashion shoots, such as real leopards, creates a bold and visually impactful aesthetic that can disrupt the industry and generate buzz. - **Celebrity Advocacy:** Celebrities using their platform to campaign for political causes or social issues presents an opportunity for activism and influence. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the popularity and influence of celebrities to create collaborative campaigns and drive brand awareness and sales. - **Entertainment:** The entertainment industry can capitalize on the popularity of celebrities and use them as part of promotional efforts to attract audience attention and increase ticket sales. - **Film:** The use of famous actors and their personal lives as part of film promotion can generate intrigue and anticipation for upcoming movies. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)