# Rabble Rousing Tees 'Us Versus Them' Fall/Winter 2009 collection of Graphic T-shirt By Christina Butty | Published 2009-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/us-versus-them-2009 References: [hypebeast](http://hypebeast.com/2009/07/us-versus-them-2009-fallwinter-t-shirt-collection/) & [usversusthem](http://www.usversusthem.com/) Clothing line Us Versus Them is built on the themes of individualism, idealism, rivalry and oppression. For Fall/Winter 2009, Us Versus Them will be offering these [rabble rousing tees](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour) in two deliveries starting in mid-September. This Us Versus Them t-shirt collection will re-introduce their magnum logo, miscreant mascot and offer a [collaboration piece](https://www.trendhunter.com/trends/crossover-collection) with Crooks & Castles, only available at the Crooks storefront and Us Versus Them in Temecula. **Implications** - Along with t-shirts, Us Versus Them will also be producing crewneck and zip-up hoodies. The awesome designs will feature bright colors, plenty of [skulls, zombies](https://www.trendhunter.com/trends/the-monsters) and controversial sayings. If you are a rebel at heart, Us Versus Them has definitely got your style covered. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 65% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Individualism in Clothing:** Clothing brands that embrace individualism and rebelliousness in their designs have the opportunity to connect with consumers seeking unique and expressive fashion choices. - **Collaborations with Other Brands:** Collaborating with other popular brands can provide a mutually beneficial opportunity for clothing brands to expand their reach and offer exclusive products to attract a wider customer base. - **Controversial Statements on Apparel:** Incorporating controversial sayings and imagery on t-shirts and other apparel items can create a strong identity for clothing brands, appealing to consumers who want to make a bold statement with their fashion choices. ### Sectors Adopting This - **Fashion Apparel:** Fashion apparel industry players can explore incorporating individualistic and rebellious designs to tap into the growing demand for unique and expressive clothing options. - **Streetwear:** Streetwear brands can leverage collaborations with other popular brands to create exclusive products and increase their brand visibility and desirability among fashion-conscious consumers. - **Graphic Design and Illustration:** Graphic designers and illustrators have the opportunity to work with clothing brands in creating controversial and visually striking designs for t-shirts and apparel items. ## Related on Trend Hunter - [Graphic Winter Tees](https://www.trendhunter.com/trends/supreme-winter-2025-tees.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Animal-Themed Streetwear Styles](https://www.trendhunter.com/trends/cactus-plant-flea-market-1.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md)