# Flash Mob Tax Protests US Uncut Amuses and Confuses B of A Employees with 'Pay Up' Performance By Katie Cordrey | Published 2011-04-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/us-uncut References: [mortgageauthor.wordpress](http://mortgageauthor.wordpress.com/2011/04/17/us-uncut-pay-up-flashmob-at-bank-of-america-41511/) & [usuncut.org](http://usuncut.org/) US Uncut, a self-described "grassroots movement taking direct action against corporate tax cheats," hooked up with the Ruckus Society and Brass Liberation Orchestra (BLO) to send a flash mob message to Bank of America in San Francisco for [tax day weekend](https://www.trendhunter.com/trends/caseys-pizza-refund) 2011. Though smaller and less dramatic than some recent flash mob performances, US Uncut surprised San Francisco Bank of America employees when it delivered a song and dance in the bank's lobby. The mob's message to, 'Pay Up!' was rendered as a [remix of Salt-n-Pepa's classic hit](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign), Push It. Bank tellers looked amused and the security guards seemed a little confused as they looked on. Once the short performance was over, the protesters took to the streets to continue to deliver their message in the open air. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Flash Mob Activism:** Disruptive innovation opportunity: Companies can leverage flash mobs as a creative and attention-grabbing way to raise awareness and drive social change. - **Grassroots Movement:** Disruptive innovation opportunity: Businesses can support and collaborate with grassroots movements to align their values with socially conscious consumers and gain a competitive edge. - **Corporate Tax Protest:** Disruptive innovation opportunity: Organizations can advocate for fair tax policies and transparency in corporate taxation to address social and economic inequalities. ### Industries Being Reshaped - **Banking:** Disruptive innovation opportunity: Banks can embrace corporate social responsibility initiatives and promote transparent tax practices to enhance public trust and improve reputation. - **Music and Entertainment:** Disruptive innovation opportunity: The music and entertainment industry can collaborate with activists and support social causes by providing platforms for artistic expressions that raise awareness and mobilize communities. - **Activism and Advocacy:** Disruptive innovation opportunity: Companies can develop partnerships with activist groups to amplify their message and drive meaningful change through collective action and advocacy. ## Related on Trend Hunter - [Wealth Gap Pop-Ups](https://www.trendhunter.com/trends/pie-society.md) - [Playful Cheese Slice Campaigns](https://www.trendhunter.com/trends/cheese-tax-pack.md) - [Earned Wage Campaigns](https://www.trendhunter.com/trends/earned-wage.md) - [Rage-Relieving Internet Tours](https://www.trendhunter.com/trends/rage-against-big-internet-tour.md) - [Tax-Season Online Campaigns](https://www.trendhunter.com/trends/online-campaign.md) - [Tax-Themed Retailer Promotions](https://www.trendhunter.com/trends/7eleven-tax-day-promotion.md) - [Relaxing Tax Season Experiences](https://www.trendhunter.com/trends/destress-around-tax-day.md) - [Tax-Themed QSR Promotions](https://www.trendhunter.com/trends/krystal-tax-day-bogo-offer.md) - [Creative Protest Archives](https://www.trendhunter.com/trends/pocket-protests.md)