# Controversial TV Remakes The US 'Skins' Haters Gallery Addresses Original Fans' Reservations By Meghan Young | Published 2010-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/us-skins-haters-gallery References: [perezhilton](http://perezhilton.com/2010-10-22-us-skins-responds-to-backlash-with-a-promotional-campaign) & [on.fb.me](http://on.fb.me/ctW4Ac) Having just finished the first two seasons of the original 'Skins' television show myself, I also held reservations of the American version until I stumbled upon the US 'Skins' Haters Gallery. This [clever promotional campaign](https://www.trendhunter.com/trends/kiehls-response) takes [comments from the original show's fans](https://www.trendhunter.com/trends/feedback-from-reddit) and juxtaposes them with scenes from the show that clearly contradict them. I guess what the US 'Skins' Haters Gallery is trying to show us is that we shouldn't judge something until we've actually given it a chance to prove itself. Who knows, it might be as successful as the American version of 'The Office.' ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 83% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Promotional Campaigns:** Creating campaigns that actively engage with audience feedback can help address reservations and build interest. - **Adapting Foreign TV Shows:** Reimagining successful foreign shows can be a way to tap into existing fan bases and create new viewership. - **Comparative Marketing:** Using comparisons to challenge preconceived notions can be an effective strategy to generate curiosity and buzz. ### Where This Applies - **Entertainment:** The entertainment industry can leverage interactive promotional campaigns to generate interest and address viewer reservations. - **Television Production:** The TV production industry can explore opportunities in adapting and localizing successful foreign shows. - **Marketing and Advertising:** The marketing and advertising industry can employ comparative marketing strategies to challenge consumer perceptions and generate attention for products and services. ## Related on Trend Hunter - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Wholesome Kingpin Ads](https://www.trendhunter.com/trends/popcorners-super-bowl.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md) - [TV-Specific Pop Informants](https://www.trendhunter.com/trends/tv-show-aficionados.md)