# Tennis Champ Mocks Federer Novak Djokovic On YouTube By Ben Preiss | Published 2007-09-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/us-open-finalist-djokovic-busted-doing-federer-impersonation-on-youtube References: [sfgate](http://sfgate.com/cgi-bin/article.cgi?f=/chronicle/archive/2007/09/09/SPPQS21VH.DTL) & [thestar](http://www.thestar.com/Sports/article/254620) US Open finalist Novak Djokovic has a well deserved reputation as joker for doing dead-on funny imitations of the serves of fellow [tennis players](https://www.trendhunter.com/trends/tennis-360) including Nadal, Sampras, Roddick, Hewitt and Sharapova, but he has refrained from impersonating his opponent in the US Open final, Roger Federer. That was until someone very recently took a video of him in the locker room and posted on [YouTube](https://www.trendhunter.com/trends/tennis-commentators), where it has been gathering attention. Wonder if Federer will watch it before their match today? ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Tennis Player Impersonations:** There is an opportunity to create a platform or show that features comedic impersonations of famous tennis players similar to Djokovic's viral videos. - **Athlete Personal Branding:** Athletes can leverage social media platforms to showcase their unique personalities and build their personal brand, similar to how Djokovic's silly videos have boosted his likability and following. - **Viral Video Marketing:** Brands can partner with social media influencers or create their own viral videos to increase brand awareness and engagement with a wider audience. ### Where This Applies - **Sports:** Sports organizations and teams can look to athletes like Djokovic as examples of how to build a stronger brand identity and foster fan engagement through social media. - **Social Media:** Social media platforms have become a prime space for creating and sharing viral content, creating an opportunity for businesses to leverage these platforms for their marketing campaigns. - **Entertainment:** Entertainment companies can leverage the popularity of viral funny videos like Djokovic's to create their own comedic content that generates buzz and attracts more viewership. ## Related on Trend Hunter - [Celebrative Tennis Courts](https://www.trendhunter.com/trends/novak-djokovic-court.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/roger-clubhouse-pro.md) - [Minimal Stylish Tennis Sneakers](https://www.trendhunter.com/trends/roger-pro-2.md) - [Demure Athlete-Approved Watches](https://www.trendhunter.com/trends/hublot-big-bang-tourbillon-novak-djokovic-goat-edition.md) - [Tennis-Inspired Electric Vehicles](https://www.trendhunter.com/trends/gt-63-s-e-performance.md) - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Performance-Boosting Sports Eyewear](https://www.trendhunter.com/trends/roger-federer-1.md) - [Tennis-Inspired Grunt Notifications](https://www.trendhunter.com/trends/grunt-notification.md)