# Glass Cube Eco Embassies The Winning Design for the New US Embassy in London By Marissa Liu | Published 2010-02-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/us-embassy-in-london References: [designscene.net](http://www.designscene.net/2010/02/us-embassy-in-london-by.html) & [blog.kierantimberlake](http://blog.kierantimberlake.com/new-us-embassy-in-london-488) KieranTimberlake has been announced the winner of the design competition to create the new US Embassy in London. The goal of the design was to create a [modern yet classic architectural structure](https://www.trendhunter.com/trends/helsinki-design-and-architecture-museum) that would be energy efficient, welcoming and safe, and give form to democratic beliefs. Although the [cubed structure](https://www.trendhunter.com/trends/t72-dental-clinic) doesn't seem to be the most interesting architectural design ever created it does seem like it will stand the test of time as it is [eco-friendly](https://www.trendhunter.com/trends/robert-a-iger-building) and quite lovely to behold. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 32% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Architecture:** The trend of designing environmentally-friendly and sustainable buildings presents opportunities for architects and construction companies to create innovative and efficient structures. - **Classic Modernism:** The trend of combining classic architectural elements with modern design aesthetics allows for the creation of visually appealing and timeless structures that meet the functional needs of today's society. - **Energy Efficiency:** The trend of prioritizing energy efficiency in architectural design opens up opportunities for companies specializing in green technologies to provide innovative solutions for reducing energy consumption in buildings. ### Who This Affects Most - **Architecture:** The architecture industry can leverage the trend of eco-friendly and classic modernism to create innovative and sustainable designs that align with the values and demands of clients. - **Construction:** The construction industry can capitalize on the trend of energy efficiency by incorporating green technologies and practices into their projects, offering innovative and sustainable solutions to clients. - **Green Technologies:** The green technologies industry can seize the opportunity presented by the trend of eco-friendly architecture and energy efficiency to provide innovative solutions, such as energy-efficient materials and renewable energy systems, that help reduce the environmental impact of buildings. ## Related on Trend Hunter - [Diplomatic Shaded Designs](https://www.trendhunter.com/trends/us-consulate-general.md) - [Time Capsule Pavilions](https://www.trendhunter.com/trends/america-250-time-capsule.md) - [Large Headquarter-Transformed Housing](https://www.trendhunter.com/trends/hayes-park-central.md) - [Reimagined Bright Italian Interiors](https://www.trendhunter.com/trends/italian-embassy-london.md) - [Cube-Shaped Skyscraper Buildings](https://www.trendhunter.com/trends/mukaab.md) - [Curved London Office Buildings](https://www.trendhunter.com/trends/50-electric-boulevard.md) - [Sustainable Cubic Homes](https://www.trendhunter.com/trends/appels-architekten.md) - [Stepped Office Blocky Buildings](https://www.trendhunter.com/trends/landsec.md) - [Tech-Base Workspace Designs](https://www.trendhunter.com/trends/foster-partners4.md)