# Picturesque Plaid Editorials The US Elle October 2013 Editorial is Stunningly Printed By Sarah St.Jules | Published 2013-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/us-elle-october-2013 References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/09/highland-real-athena-wilson-by-horst.html) & [elle](http://www.elle.com/) The US Elle October 2013 editorial took inspiration from the Scottish Highlands, and created a gorgeous spread full of fun fall fashion. With the recent [punk revival](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms), plaid has been used extensively. However, punk plaid is different from traditional styles that have been designed for comfort and wearability. The clothes in the editorial is a mix of patterns, but there is a distinct predominance on [gingham](https://www.trendhunter.com/trends/maison-amorys-gingham-edit). The outfits vary from dresses to pant suits, and they use knee high socks and pleats to drive the theme home. The backdrop is a picturesque rocky setting which works perfectly with the Scottish inspiration. The US Elle October 2013 editorial showed that [plaid is a versatile fabric](https://www.trendhunter.com/trends/tartan-shuttle-weave-rug), and you don't need to be into hardcore punk to pull the look off. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Punk Plaid:** Disruptive innovation opportunity: Designing traditional plaid styles with a punk twist for a new audience. - **Mix of Patterns:** Disruptive innovation opportunity: Creating unique fashion pieces that combine different patterns to stand out in the market. - **Versatile Plaid:** Disruptive innovation opportunity: Showcasing different ways to wear plaid outside of the traditional punk aesthetic. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Exploring new design possibilities for plaid clothing to appeal to different consumer segments. - **Textiles:** Disruptive innovation opportunity: Developing innovative techniques for creating plaid fabrics with enhanced comfort and wearability. - **Photography:** Disruptive innovation opportunity: Experimenting with different backdrops and settings to showcase plaid fashion in unique and captivating ways. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Elevated Modern Plaid Rugs](https://www.trendhunter.com/trends/tartan-shuttle-weave-rug.md)