# Workwear-Inspired Lookbooks The U.S. Alteration 2013 Spring Preview Features Lupe Fiasco By Katie Pagnotta | Published 2013-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/us-alteration-2013 References: [hypebeast](http://hypebeast.com/2013/2/u-s-alteration-2013-spring-summer-preview-featuring-lupe-fiasco) & [usalteration](http://www.usalteration.com/index.php/default/us-shop) The U.S. Alteration 2013 Spring preview stars famous rapper Lupe Fiasco. The color coordinated and magnetic photo series pairs the essence of Lupe with a workwear-inspired streetwear collection. U.S. Alteration is a label that prides itself on its quality and an unconventional detailed aesthetic. Partnering with Lupe Fiasco was attempt from the label to develop street cred and appeal to a mass market. The collection is geared towards the everyday man and features classic basics with a twist. The preview photos are color coded. For instance, one glorious shot captures Lupe Fiasco in an all red track suit leaning against a classic red muscle car. The U.S. Alteration 2013 Spring preview highlights workwear and stars Lupe Fiasco. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 66% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Workwear-inspired Streetwear:** Streetwear labels can collaborate with unconventional celebrities to increase their street credibility and appeal to a mass market. - **Color-coded Lookbooks:** Brands can create lookbooks that are visually appealing and easily scannable by color-coding the outfits worn by models or celebrities. - **Unconventional Brand Partnerships:** Collaborations with non-traditional partners can help fashion brands expand their reach and appeal to a wider audience. ### Where This Applies - **Fashion:** Fashion labels can create collections that combine classic basics with workwear-inspired elements to appeal to the modern urban consumer. - **Music:** Musicians can collaborate with fashion brands to showcase their personal style and influence fashion trends. - **Marketing:** Marketers can leverage unconventional brand partnerships and visually appealing lookbooks to create buzz and generate interest around fashion collections. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Rapper-Honoring Fall Streetwear](https://www.trendhunter.com/trends/tupac-shakur-estate.md) - [Workwear Spring Line](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md)