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# Ultra-Luxe Faceless Timepieces
URWERK Unveils New Watch That Displays Time Using Aluminum Prisms

By Niko Pajkovic | Published 2021-10-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/urwerk
References: [hypebeast](https://hypebeast.com/2021/10/urwerk-ur-112-aggregat-introduces-new-time-display) & [urwerk](https://www.urwerk.com/retailers)

[URWERK](https://www.trendhunter.com/trends/ur-100v-lightspeed), a Swiss watchmaker known for its boundary-pushing designs, has unveiled the 'UR-112 AGGREGAT,' a faceless timepiece that uses a series of [rotating aluminum prisms to tell time](https://www.trendhunter.com/trends/pioneer-flying-hours).

Using a one-of-kind movement, the UR-112 displays hours on the right side of the watch case and minutes on the left. Additional information can be viewed underneath the watch's spring-loaded shroud, which can be opened via the click of a button, revealing the unit's 48-hour power reserve and silicon seconds wheel.

“From a single source of energy, we power all displays and mechanisms of this UR-112," said URWERK's co-founder, Felix Baumgartner, explaining how the unit's one-of-kind "planetary system" works. The UR-112 is being distributed as a total of just 25 units, making it an incredibly [rare collector's item](https://www.trendhunter.com/trends/emc-sr71).

Image Credit: URWERK

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 6% | Activity: 45% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Faceless Timepieces:** Opportunity to explore unconventional and unique ways to display time, revolutionizing the traditional watch industry.
- **One-of-a-kind Movements:** Opportunity to develop innovative and exclusive movements that take watchmaking to the next level.
- **Limited Edition Luxury Watches:** Opportunity to create custom and ultra-exclusive pieces that cater to a niche clientele, creating a new market segment.

### Sectors Adopting This

- **Watchmaking:** Innovation opportunities include using new materials and novel mechanisms to create exclusive timepieces that defy convention and push boundaries.
- **Luxury Goods:** Opportunity to cater to the growing demand for ultra-exclusive, high-end luxury goods and redefine traditional notions of exclusivity and luxury.
- **Collectibles:** Opportunity to create limited-edition, one-of-a-kind luxury watches that become highly coveted collectors' items, tapping into a market of collectors and enthusiasts.

## Related on Trend Hunter

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- [Sleek Magnetic Timepieces](https://www.trendhunter.com/trends/triarch.md)
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- [Luxury Space-Themed Timepieces](https://www.trendhunter.com/trends/space-themed-timepiece.md)
