# Thoughtful Candle Scents Urthy Scents is a Women-Owned Business, Centered on Disability Experience By Kalin Ned | Published 2023-03-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/urthy-scents References: [urthyscents](https://urthyscents.com/en-ca/collections/candle-12oz-collection)  Urthy Scents offers a range of [phthalate-free candles](https://www.trendhunter.com/trends/citrus-sky-candle) that are centered around exploring and catering to an experience with autoimmune disease. The brand was founded by two sisters who wanted to cater to folks that shared their lived experiences. Candle ingredients play a big role in Urthy Scents as one of the reported downfalls of fragrance-infused products is that it would cause adverse reactions and headaches for people with certain sensitivities. As such, Urthy Scents builds pleasant and immersive experiences with [clean-burning candles](https://www.trendhunter.com/trends/california-incline) and [high-quality natural scents](https://www.trendhunter.com/trends/evergreen-candle). The brand boasts options like the Ancient Sandalwood Candle which smells like the "forest edge," the Blushing Goddess Candle which is reminiscent of "spice meadows," the Cacus Bloom Candle which evokes "desert dunes," and more. Image Credit: Urthy Scents ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 76% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Phthalate-free Candles:** Creating candles with high-quality natural scents that cater to people with certain sensitivities and autoimmune diseases. - **Experience-centered Products:** Developing products that cater to specific experiences, such as autoimmune diseases, to create a personalized customer experience. - **Clean-burning Products:** Offering clean-burning products to combat adverse reactions and headaches caused by traditional fragrance-infused products. ### Sectors Adopting This - **Candle Industry:** Candle companies can focus on creating phthalate-free candles and experience-centered scents to cater to niche markets. - **Disability Industry:** Creating products that cater to specific needs and experiences, in this case, autoimmune diseases, to provide a personalized experience for disabled individuals. - **Sustainable Industry:** Using high-quality natural scents and clean-burning products to prioritize sustainable and eco-friendly practices in product development. ## Related on Trend Hunter - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Neuroscientifically Crafted Scented Candles](https://www.trendhunter.com/trends/neuroscientifically-crafted-scented-candles.md) - [Calming Fun-Loving Candle Collections](https://www.trendhunter.com/trends/unbound-glo.md) - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Luxuriously Scented Candles](https://www.trendhunter.com/trends/luxuriously-scented-candle.md) - [Mexican Aromatherapy Candles](https://www.trendhunter.com/trends/santu-beauty-candles.md) - [Science-Backed Premium Candles](https://www.trendhunter.com/trends/caftari.md) - [Mythology-Inspired Candles](https://www.trendhunter.com/trends/mythologie-candles-olympus-collection.md) - [Clean Hand-Poured Candles](https://www.trendhunter.com/trends/california-incline.md)