# Urban Japanese Wear The URSUS Bape SS 2011 Collection Expands on the Brand's Empire By Matt Ho | Published 2011-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ursus-bape-ss-2011 References: [hypebeast](http://hypebeast.com/2011/03/ursus-bape-2011-springsummer-collection-lookbook/) & [us.bape](http://us.bape.com/) A Bathing Ape may have run into financial trouble, but it looks like things are really picking up. The URSUS Bape 2011 collection is another offspring from the fashion giant debuting new outfits. The URSUS Bape 2011 collection doesn't exactly follow the typical [Bathing Ape design](https://www.trendhunter.com/trends/bape-x-kaikai-kiki). In fact, it ditches the whole [camo-themed, wildly vibrant colors](https://www.trendhunter.com/trends/cr-life-collection) all together. Instead, this sister brand goes for a much cleaner look with simple monotonic colors and a few stripes and plaid patterns here and there for eye-catching visuals. URSUS Bape brings hoodies, tees and plaid shirts for the coming season. The bottoms include shorts, denim, sweats and surprisingly, overalls. It's not the typical [urban streetwear look](https://www.trendhunter.com/trends/legacy-camo-shark) that fans of Bape are use to, but it's nice change towards simpler fashion that doesn't sacrifice style. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Urban Streetwear:** The URSUS Bape SS 2011 Collection offers a departure from traditional urban streetwear with cleaner and simpler designs. - **Monotonic Colors:** The URSUS Bape SS 2011 Collection embraces a minimalist approach with a focus on monotonic colors for a cleaner aesthetic. - **Plaid Patterns:** The URSUS Bape SS 2011 Collection incorporates plaid patterns to add eye-catching visuals to their garments. ### Sectors Adopting This - **Fashion:** The fashion industry can explore new opportunities by adopting cleaner and simpler designs in their urban streetwear collections. - **Apparel:** The apparel industry can capitalize on the trend by incorporating monotonic colors into their designs for a cleaner and minimalist look. - **Textiles:** The textiles industry can benefit from the plaid pattern trend by incorporating it into their fabric designs and offering unique options to fashion brands. ## Related on Trend Hunter - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md)