# Midwife-Honoring Ads The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife By Rahul Kalvapalle | Published 2015-01-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/ursulas-surprise References: [adsoftheworld](http://adsoftheworld.com/media/online/cocacola_ursulas_surprise) & [youtube](https://www.youtube.com/watch?v=Tb6jzoaUD3s) 'Ursula's Surprise' is a [Coca-Cola](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign) ad, conceived by the [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers) ad agency, that shows the story of retired midwife Ursula Michel. Over a career that spanned half a century, Ursula helped deliver 20,000 babies. This heartwarming Coca-Cola ad celebrated her life by arranging a surprise gathering with hundreds of children that she helped deliver. The tearjerking ad shows Ursula's indescribable happiness and emotion upon seeing and embracing hordes of children -- and adults -- that she helped deliver. It also intersperses interview clips of Ursula talking about her job. While most brands tend to tailor their ads towards the younger demographic, Ursula's Surprise is a great example of an ad that targets and celebrates the boomer and senior demographic whilst still being designed to touch everyone who watches it. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### Key Themes Behind This Trend - **Elderly-targeted Ads:** Opportunity to create ads that specifically target and celebrate the boomer and senior demographic. - **Heartwarming Stories:** Potential to tell emotional and tearjerking stories that resonate with a wide audience. - **Intergenerational Connections:** Disruptive innovation opportunity to create ads that bridge the gap between generations and promote understanding and unity. ### Where This Applies - **Advertising:** Opportunity for advertisers to create impactful and inclusive campaigns that resonate with diverse age groups. - **Healthcare:** Potential to honor and celebrate healthcare professionals, like midwives, and their contributions to society. - **Beverage:** Disruptive innovation opportunity for beverage companies to create heartwarming and socially impactful ads that connect with consumers on an emotional level. ## Related on Trend Hunter - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Local Shop Portrait Campaigns](https://www.trendhunter.com/trends/bosses-campaign.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md)