# Unconventional Alphabetic Maps Ursula Hitz Maps Famous Cities With Names of their Neighborhoods By Christopher DeLuca | Published 2011-08-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ursula-hitz References: [designtaxi](http://www.designtaxi.com/news/35356/Using-Words-Not-Roads-to-Map-a-City/) & [lustik.tumblr](http://lustik.tumblr.com/post/8344322602/map-of-new-york-ursula-hitz) Ursula Hitz has come up with a wildly innovative concept that she used to create a series of [maps of famous cities](https://www.trendhunter.com/trends/allinmap); the concept is that the [neighborhoods within the cities](https://www.trendhunter.com/trends/notezparis) are all spelled out and are constant with their boundaries. Ursula Hitz has really created something quite unique. I think that this type of map might have larger practical implications for tourism: when I go to a city sometimes all I want to find is a general area. I would not be surprised to see this concept by Ursula Hitz get big some time soon. **Implications** - Youth consumers are attracted to data and graphics that are represented in interesting and clever ways. The city maps by Ursula Hitz takes something as old as a [map of a city](https://www.trendhunter.com/trends/zipcode-heat-map) and finds a brilliant new way to convey information. Companies should represent their marketing campaigns to this demographic with a clever spin that will attract their attention. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Alphabetic Mapping:** Innovative concept of alphabetic mapping can be used to represent information in a new and clever way to attract attention. - **Neighborhood-based Tourism:** Using maps with spelled-out neighborhoods can help tourists find the general area they're looking for in a city, presenting an opportunity for travel businesses to capitalize on the trend. - **Youth-focused Visualization:** Visualizing data and graphics in interesting, unconventional ways, as demonstrated by Ursula Hitz's maps, can attract the attention of youth consumers and present a disruptive innovation opportunity for marketing campaigns. ### Who This Affects Most - **Travel and Tourism:** The alphabetic mapping trend can improve the tourism experience by providing easier navigation for travelers looking for specific neighborhoods in cities. - **Marketing and Advertising:** The trend of creative, unconventional visualization can be used in marketing campaigns to attract the attention of a youth-focused demographic. - **Cartography and GIS:** The concept of alphabetic mapping can revolutionize the way maps are created and can create new opportunities for cartographers and GIS professionals to represent information in a novel way. ## Related on Trend Hunter - [Interactive Mapping Solutions](https://www.trendhunter.com/trends/interactive-map.md) - [Photo-Sharing Memory Maps](https://www.trendhunter.com/trends/memorymaps.md) - [Engaging Travel Maps](https://www.trendhunter.com/trends/travel-maps.md) - [City Navigation Tools](https://www.trendhunter.com/trends/open-path.md) - [Kid-Envisioned Urban Environments](https://www.trendhunter.com/trends/the-little-big-playmat.md) - [Happiness-Increasing Urban Space Concepts](https://www.trendhunter.com/trends/urban-space-concept.md) - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [Luggage Personalization Stickers](https://www.trendhunter.com/trends/cityinspired-destination-stickers.md) - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md)