# Projecting Smartphone Pendants Ursla and Bertha Displays Notifications and News in Full 3D By Michael Hines | Published 2011-11-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ursla-and-bertha References: [tuvie](http://www.tuvie.com/ursla-and-bertha-a-pair-of-beatiful-mobile-device-for-the-future/) & [petitinvention.wordpress](http://petitinvention.wordpress.com/) Ursla and Bertha is a unique concept phone from designer Mac Funamizu that takes mobile 3D to the next level. Ursla and Bertha is a two-part device consisting of a mobile phone and a [projector pendant](https://www.trendhunter.com/trends/copilot-fellow). The pendant is designed to be worn around the neck and projects important notifications and other information right in front of your face in full 3D. Ursla and Bertha projects the information in front of you as sort of a "heads up." Accessing the information and controlling the phone is still done using the physical phone itself. There are already [projector attachments for smartphones](https://www.trendhunter.com/trends/wp100-titan) and [3D phones](https://www.trendhunter.com/trends/meti) in the works, so a design such as this may actually have a shot at going from concept to reality sometime soon. Talk about accessorizing with your smartphone. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile 3D:** The concept of projecting notifications and information in full 3D opens up opportunities for immersive mobile experiences. - **Wearable Projectors:** The integration of projectors into wearable accessories like pendants presents new possibilities for convenient and visually engaging information display. - **Smartphone Accessories:** The development of innovative smartphone accessories like projector pendants offers opportunities for brands to enhance user experiences and differentiate their offerings. ### Who This Affects Most - **Consumer Electronics:** The consumer electronics industry can explore the integration of mobile 3D technology into smartphones and wearable accessories to cater to tech-savvy consumers. - **Fashion:** The fashion industry can collaborate with technology companies to design stylish and functional wearable projector pendants, blurring the line between fashion and tech. - **Mobile Technology:** The mobile technology industry can capitalize on the trend of smartphone accessories by developing and marketing innovative products like projector pendants to enhance smartphone capabilities. ## Related on Trend Hunter - [Dual-Display Smartphone Concepts](https://www.trendhunter.com/trends/iphone-vision.md) - [Enhanced Music Display Headsets](https://www.trendhunter.com/trends/futureahead.md) - [Malleable Wearable Smartphones](https://www.trendhunter.com/trends/motorola-adaptive-display-concept.md) - [Clutch Purse Smartphone Concepts](https://www.trendhunter.com/trends/honor-v-purse.md) - [Double-Display Smartphone Concepts](https://www.trendhunter.com/trends/duo-phone.md) - [Subtle Secondary Display Smartphones](https://www.trendhunter.com/trends/sphone-concept.md) - [Smartphone-Powered Portable Displays](https://www.trendhunter.com/trends/onze-portable-display.md) - [Expressive Side-Display Projectors](https://www.trendhunter.com/trends/video-bubble-projector.md) - [Portable Projection Devices](https://www.trendhunter.com/trends/portable-projection-devices.md)