# Japanese-Influenced Streetwear Styles urself Follows Japanese Fashion Themes for SS19 By Amy Duong | Published 2019-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urself References: [hypebeast](https://hypebeast.com/2019/3/urself-spring-summer-2019-lookbook-collection) & [urself.jp](http://www.urself.jp/) Seima Matsuzaka launched the [streetwear label](https://www.trendhunter.com/trends/blackeyepatch-winter) entitled 'urself' back in 2018 and it functions as a direct to consumer service. The designs boast [minimal aesthetics](https://www.trendhunter.com/trends/stein) and it recently unveiled its collection designed for the Spring/Summer 2019 season. The label is based in Japan and the way that it functions is a relatively new concept for the culture, as it traditionally works closely with stockists. The [seasonal capsule](https://www.trendhunter.com/trends/uniqlo-u-fw25) delivers a wide range of premium fashion designs -- all of which arrive in an effortless silhouette with understated details. Some of the pieces include baggy tops, cropped pants, caps, tees, and sweaters. The tops sport a boxy structure with dropped shoulders in order to give the overall shape a relaxed look. Some details include subtle graphic accents and chest pockets. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Fashion:** Opportunity to disrupt the traditional retail model by directly selling fashion designs to consumers. - **Minimal Aesthetics:** Opportunity to create designs with clean lines and understated details that appeal to consumers seeking simplicity and minimalism. - **Streetwear Capsules:** Opportunity to release limited-edition collections that deliver premium fashion designs for specific seasons. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for fashion retailers to explore direct-to-consumer strategies and offer minimalistic, Japanese-influenced designs. - **Apparel Manufacturing:** Opportunity for manufacturers to produce streetwear capsules with high-quality materials and attention to detail. - **Graphic Apparel:** Opportunity for graphic apparel companies to collaborate with streetwear labels to create and incorporate subtle graphic accents into designs. ## Related on Trend Hunter - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md)