# Group Urine Tastings NASA's ISS Crew Toasts to Wastewater Recycling System (UPDATE) By Tisah Tucknott | Published 2009-05-24 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/urine-nasa-iss-crew References: [scitech.blogs.cnn](http://scitech.blogs.cnn.com/2009/05/22/astronauts-enjoy-recycled-urine/) We previously brought you the ECLSS innovation of how astronauts are able to recycle their fluids into water. This past Wednesday, [NASA](https://www.trendhunter.com/trends/atmospheric)’s [International Space Station](https://www.trendhunter.com/trends/orbital-module) ([ISS](https://www.trendhunter.com/trends/light-painting-1)) Crew clinked their drinking bags together and enjoyed their urine-turned-water. The cheers and celebrations were to mark the initiation of a closed-loop water recycling system aboard the ISS. **Implications** - Scientists are creating breakthrough methods of recycling wastewater into potable water, but the public hasn't yet had the stomach to adopt these strategies. In this example, NASA created a publicity stunt that depicts astronauts drinking the product of the ISS' water-recycling system. By showing some of the world's most intelligent minds enjoying this unusual beverage, NASA hopes to make them palatable to a global audience. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 1% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Recycling Wastewater:** The trend of recycling wastewater into potable water offers disruptive innovation opportunities in creating sustainable and resource-efficient water systems. - **Closed-loop Water Recycling:** The trend of closed-loop water recycling systems presents disruptive innovation opportunities in developing self-sufficient and environmentally-friendly water management solutions. - **Public Acceptance of Unconventional Water Sources:** The trend of promoting public acceptance of unconventional water sources, like recycled urine, presents disruptive innovation opportunities in changing attitudes towards sustainable water consumption. ### Industries Being Reshaped - **Water Treatment:** The water treatment industry can explore disruptive innovation opportunities in developing advanced technologies for recycling wastewater into clean and safe drinking water. - **Space Exploration:** The space exploration industry can embrace disruptive innovation opportunities in creating sustainable closed-loop water recycling systems for long-duration space missions. - **Marketing and Public Relations:** The marketing and public relations industry can capitalize on disruptive innovation opportunities by finding creative ways to promote public acceptance of unconventional water sources and sustainability initiatives. ## Related on Trend Hunter - [Drinking Water Home Appliances](https://www.trendhunter.com/trends/atmospheric.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Space Sake Brewing Initiatives](https://www.trendhunter.com/trends/dassai-moon-project.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Waterless Smart Cleaning Stations](https://www.trendhunter.com/trends/3i-intelligent-cleaning-station.md) - [Adaptable Water Purification Systems](https://www.trendhunter.com/trends/adaptable-water-purification-system.md) - [Closed-Loop Bathing Systems](https://www.trendhunter.com/trends/upfall-shower.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md)