# Urinary Tract Supplements URO is a Women's Health Collection That Supports Urinary Tract Health By Laura McQuarrie | Published 2022-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/urinary-tract-supplement References: [prnewswire](https://www.prnewswire.com/news-releases/the-company-behind-flo-vitamins-enters-vaginal-health-space-with-new-science-backed-collection-of-vaginal-probiotic-and-urinary-tract-supplements-301622901.html) & [instagram](https://www.instagram.com/urovitamin/)  URO is the newest supplement collection from women's health brand [O Positiv](https://www.trendhunter.com/trends/bladder-control-capsules) and it shares dedicated solutions for vaginal and urinary tract health. The new collection is being introduced with a non-GMO, vegan and major-allergen free [Vaginal Probiotic](https://www.trendhunter.com/trends/vsl-probiotics) (URO VP) and [Urinary Tract](https://www.trendhunter.com/trends/purity-products) (URO UT) Capsules. "There are many disruptive issues that come with the territory of being a woman, which we're often told to "deal with," and that never sat right with me," said O Positiv Co-Founder Brianna Bitton in a press release. URO VP introduces a proprietary synbiotic with a blend of five strains of bacteria to support a healthy, well-balanced vaginal biome. URO UT is a non-antibiotic solution that makes the most of clinically studied Pacran Cranberry Extract, D-Mannose and Vitamin C to maintain healthy levels of bacteria in the urinary tract. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 78% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Urinary Tract Health Supplements:** The market for urinary tract supplements is growing and there is an opportunity for companies to develop innovative products that cater to the specific needs of women's health. - **Vaginal and UT Probiotics:** Probiotics are becoming a popular solution for vaginal and urinary tract health and companies can introduce innovative unique blends that cater to specific needs. - **Non-antibiotic UT Solutions:** There's an opportunity for companies to develop non-antibiotic solutions for urinary tract health that utilize natural and clinically studied ingredients. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry can capitalize on developing products, services and technology that prioritize and cater to specific women's health needs. - **Pharmaceutical:** Pharmaceutical companies can introduce innovative and natural-based urinary tract supplements and solutions that are available even without prescription. - **Nutraceuticals:** The nutraceuticals industry has a growing market for healthy urinary tract supplements and it is a great opportunity to introduce unique blends and new ingredients to cater to women's health specifically. ## Related on Trend Hunter - [Bladder Control Capsules](https://www.trendhunter.com/trends/bladder-control-capsules.md) - [Urinary Health Dietary Supplements](https://www.trendhunter.com/trends/uqora-flush-advanced.md) - [Urinary Tract Health-Supporting Supplements](https://www.trendhunter.com/trends/urinary-tract-health.md) - [Whole-Body Probiotic Supplements](https://www.trendhunter.com/trends/whole-body-probiotic.md) - [4-in-1 Probiotic Capsules](https://www.trendhunter.com/trends/uro-metabolism-probiotic.md) - [pH-Balanced Probiotic Washes](https://www.trendhunter.com/trends/phbalanced-probiotic-wash.md) - [Urinary Well-Being Supplements](https://www.trendhunter.com/trends/intimina-clear.md) - [Urinary Tract Health Products](https://www.trendhunter.com/trends/urinary-tract-health-products.md) - [Cranberry-Infused UTI Supplements](https://www.trendhunter.com/trends/uti-supplements.md)