# Urinal Video Games Marcel Neundörfer Extends Bathroom Advertising (UPDATE) By Trend Spotter | Published 2006-03-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/urinal-video-games References: [techdigest](http://www.techdigest.tv/2006/03/urinal_the_vide.html) Get more accurate while aiming your pee. That's the concept behind Marcel Neundörfer's [interactive urinal videogames](https://www.trendhunter.com/trends/urify1). The concept isn't too far off the [urinal advertising](https://www.trendhunter.com/trends/outdoor-advertising-campaign) we featured earlier. Wild. **Implications** - Today's consumer lives in a fast-paced world that is saturated with media, advertising and entertainment. As a result, any lull in this near-constant barrage can be an agonizing affair bereft that is noticeably bereft of interest or amusement. Innovations like this speak to this reality by bringing [interactive entertainment](https://www.trendhunter.com/trends/ice-cold-justice) to even the most counter-intuitive environments and activities. By approaching even the most straight-forward of objects with the intention to make them interactively appealing, companies can simultaneously inform and entertain consumers. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Innovative advertising techniques can incorporate interactivity to make them engaging and memorable. - **Gamification of Activities:** Everyday activities such as aiming at a urinal can be gamified, adding a fun and engaging element to the experience. - **Unexpected Entertainment:** Providing interactive entertainment in unusual environments or situations can capture consumers' attention and create a memorable experience. ### Who This Affects Most - **Advertising:** Interactive advertising techniques could be utilized to engage consumers and capture their attention. - **Gaming:** Gamification can extend beyond traditional forms of gaming and be incorporated into everyday experiences such as using the bathroom. - **Hospitality:** Providing unique and memorable experiences, even in bathrooms, can leave a positive impression on customers, making the hospitality industry a prime candidate for interactive advertising techniques. ## Related on Trend Hunter - [NFC-Activated Bathroom Sprays](https://www.trendhunter.com/trends/pocket-sprayer.md) - [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Digital Dartboard Game Systems](https://www.trendhunter.com/trends/electronic-throwing-game.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Branded Gaming Showers](https://www.trendhunter.com/trends/gaming-shower.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Handheld Motion-Control Consoles](https://www.trendhunter.com/trends/udu-console.md)