# Minimal Modular Branding Urbino Packaging Embodies the Formal Regularity of its Contents By Amelia Roblin | Published 2011-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/urbino-packaging References: [lovelypackage](http://lovelypackage.com/urbio/) & [cristinarotundo](http://cristinarotundo.com/#1307248/Urbio) This delightful vertical garden assembles with such [modular simplicity](https://www.trendhunter.com/trends/arca) that Urbino packaging just had to embrace the same formal quality. Designer Cristina Rotundo stuck to a base of brown cardboard boxes and applied off-centered white labels with beveled corners, much like the frame of the flowerpot backing. The two larger crates accommodate the four-bracket mounts along with a selection of [assorted planters](https://www.trendhunter.com/trends/planter-300), while the smaller parcels hold individual jardinieres. It seems that Rotundo may also have had a hand in the logo as well, which has a charming roundness that's reflected in the [greenery system](https://www.trendhunter.com/trends/loopo) itself. Besides the stickers stuck to each carton, the brand emblem is printed directly on the Urbino packaging in such a way that it rounds the corner and can connect to complete an adjacent case. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 49% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Modular Packaging:** The trend of modular packaging offers opportunities for brands to create customizable and flexible packaging solutions. - **Vertical Gardens:** The growing popularity of vertical gardens presents opportunities for brands to incorporate greenery and nature-inspired elements into their packaging designs. - **Off-centered Labeling:** The trend of off-centered labeling provides an opportunity for brands to create unique and visually striking packaging designs. ### Sectors Adopting This - **Packaging:** The packaging industry can explore modular packaging solutions to meet the demands of customizable and flexible product packaging. - **Home and Garden:** The home and garden industry can incorporate vertical gardens and nature-inspired packaging designs to enhance the appeal of their products. - **Graphic Design:** The graphic design industry can embrace off-centered labeling trends to create visually impactful packaging designs for their clients. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)