# Zero-Emissions Fresh Deliveries URB-E & Square Roots Offer Fast Delivery of Fresh Greens By Laura McQuarrie | Published 2022-03-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/urbe-square-roots References: [prnewswire](https://www.prnewswire.com/news-releases/urb-e-joins-forces-with-indoor-farming-leader-square-roots-for-locally-grown-zero-emissions-fresh-food-delivery-301509406.html)  [URB-E](https://www.trendhunter.com/trends/axlehire-parcel-delivery) and Square Roots are teaming up to deliver fresh produce from an indoor farm in Brooklyn to retail stores across New York City. This partnership makes it easier than ever for responsibly grown greens to be shared quickly with the local community via URB-E's [electric vehicles](https://www.trendhunter.com/trends/fastport-equad). Thanks to a containerized system, URB-E protects the produce picked at peak freshness using insulated cold storage bags, which also helps to offer weather protection and speedy loading and unloading. The small-scale vehicles additionally help to free up space on the road and make sure that fresh produce is readily available for delivery year-round, making the most of Square Roots' smart-farm technology platform and software-controlled [hydroponic growing systems](https://www.trendhunter.com/trends/advanced-indoor-farming). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 62% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Zero-emissions Delivery:** Opportunities for companies to adopt or develop zero-emission delivery methods for urban areas. - **Smart Farming:** Opportunities to explore and invest in smart-farming technology platforms and software-controlled hydroponic growing systems. - **Last-mile Delivery:** Opportunities for small-scale vehicles and containerized systems to provide efficient delivery solutions for fresh produce. ### Industries Being Reshaped - **Urban Delivery:** Companies involved in urban deliveries should invest in zero-emission vehicles and containerized systems to stay ahead in a rapidly evolving market. - **Smart Farming Technology:** Companies involved in agriculture should explore investing in smart-farming technology platforms and software-controlled hydroponic growing systems. - **Fresh Produce Retail:** Companies in the fresh produce retail industry should explore partnerships with delivery companies to provide efficient and locally-sourced deliveries. ## Related on Trend Hunter - [Emissions-Free Meal Deliveries](https://www.trendhunter.com/trends/zoomo-and-uber-eats.md) - [Urban E-Bike Logistics Companies](https://www.trendhunter.com/trends/sunrider.md) - [Sustainable E-Bike Deliveries](https://www.trendhunter.com/trends/deliveroo-uae.md) - [Fresh Grocery Delivery Partnerships](https://www.trendhunter.com/trends/freshdirect-and-uber-eats.md) - [Compact Delivery Vehicles](https://www.trendhunter.com/trends/2022-deliverator.md) - [On-Demand Grocer Deliveries](https://www.trendhunter.com/trends/sprouts-farmers-market-and-uber-eats.md) - [Electric Street Food Bikes](https://www.trendhunter.com/trends/smartebike.md) - [Medium-Duty Delivery Trucks](https://www.trendhunter.com/trends/greenpower.md) - [Electric Four-Wheel Delivery Vehicles](https://www.trendhunter.com/trends/equad.md)