# Sensory Projection Installations 320˚ Licht by Urbanscreen Creates Art in an Industrial Space By Jana Pijak | Published 2014-05-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/urbanscreen References: [frameweb](http://www.frameweb.com/news/320--licht-by-urbanscreen) & [urbanscreen](http://www.urbanscreen.com/) 320˚ Licht is an interactive art project by German design studio Urbanscreen. The project is meant to transform an industrial gasholder into a visually striking gallery space. Located in Oberhausen, Germany, the gasholder has been used in previous art projects and is transformed again with the help of [stunning visual projections](https://www.trendhunter.com/trends/lumino1). Urbanscreen features eight team members with expertise in architecture, music, stage design and media art. The design firm specializes in [large-scale projections on urban surfaces](https://www.trendhunter.com/trends/craig-karl2) and this open 20 000 square meter space is no exception. The industrial space's 100 meter ceiling height acts as a canvas from "21 projectors that feed one screen on which visitors view a [light show](https://www.trendhunter.com/trends/shapes-of-light) in 22 minute loops". ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 80% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Art Installations:** The use of interactive technology in art installations opens up opportunities for immersive and participatory experiences. - **Large-scale Projections:** Utilizing large-scale projections on urban surfaces offers a unique way to transform and enhance public spaces. - **Transforming Industrial Spaces:** Repurposing industrial spaces for artistic purposes creates new possibilities for creative expression and revitalizes forgotten areas. ### Sectors Adopting This - **Art and Entertainment:** The art and entertainment industry can leverage interactive art installations to attract and engage audiences in innovative ways. - **Event Planning:** Event planning companies can incorporate large-scale projections to create visually impactful and memorable experiences for attendees. - **Urban Development:** Urban development organizations and architects can explore the transformation of industrial spaces into artistic landmarks to revitalize urban areas. ## Related on Trend Hunter - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Suspended Lighting Installations](https://www.trendhunter.com/trends/suspended-lighting-installation.md) - [Immersive Lighting Installations](https://www.trendhunter.com/trends/immersive-lighting-installation.md) - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md) - [Immersive Light Art Installations](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Futuristic Immersive Lighting Experiences](https://www.trendhunter.com/trends/immersive-lighting-experience.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md) - [Urban Soundscape Installations](https://www.trendhunter.com/trends/moment-installation.md)