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# Urban Culture-Celebrating Events
URBANI_T is Returning to Toronto's Nathan Phillips Square

By Riley von Niessen | Published 2019-05-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/urbanit1
References: [urbani-t](https://www.urbani-t.com/)

After a successful launch in 2018, URBANI_T is coming back to Toronto, and will again be hosted in the heart of the city core at Nathan Phillips Square.

The three-day event is open to the public, allowing all those who pass by to check out runway shows that spotlight the work of Canadian designers, impressive art installations, live music and dance performances, and much more. At scheduled times, URBANI_T attendees can also check out panel discussions that include creative leaders and take part in design workshops. When they don't have their eyes on the stage, attendees can take advantage of the [food trucks](https://www.trendhunter.com/trends/boost-bus) and [pop-up shops](https://www.trendhunter.com/trends/shein-pop-up) that will be present at the event as well.

URBANI_T is suitable for attendees of all ages, has [no entry fee](https://www.trendhunter.com/trends/cabbagetown-festival), and will run from June 27th until the 29th.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 37% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Urban Event Culture:** Opportunity to develop urban events that showcase local talent, installations, and engage the public.
- **Sustainable Event Planning:** Opportunity to incorporate eco-friendly practices into event planning and design.
- **Participatory Event Experience:** Opportunity to create events that facilitate active participation from attendees.

### Sectors Adopting This

- **Event Planning:** Event planning companies can capitalize on the demand for events that showcase local talent and incorporate innovative, sustainable, and participatory practices.
- **Fashion and Design:** Fashion and design retailers can spotlight local designers and creative leaders by sponsoring and showcasing their work in events like URBANI_T.
- **Food and Beverage:** Food and beverage companies can participate in events like URBANI_T by providing unique culinary experiences for attendees.

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