# Night-Themed SUV Upgrades Land Rover Launches a New URBANIGHT '22 Edition of Its Defender SUV By Niko Pajkovic | Published 2022-03-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/urbanight References: [hypebeast](https://hypebeast.com/2022/3/land-rover-defender-urbanight-22-edition-japan-release-information-suv) & [landrover](https://www.landrover.ca/en/index.html)  British auto manufacturer [Land Rover](https://www.trendhunter.com/trends/galpin) has launched a new special edition of its [Defender SUV](https://www.trendhunter.com/trends/octa-edition-one) dubbed the URBANIGHT '22, which will be sold exclusively in Japan. The new model builds on the 2022 version of the Defender, which came equipped with cutting-edge technology and interior upgrades. The URBANIGHT is being offered in two color schemes: Carpathian Gray and Silicon Silver. Both versions come with an extended black pack, which features black badging, upgraded exterior trim, 22-inch rims, and [black brake calipers](https://www.trendhunter.com/trends/arkonik-havana-defender). On the interior, both models arrive with upgraded tech packs that includes a much larger touchscreen entertainment control center, as well as new grained wood trim on the passenger divider, which now houses the automatic gearbox selector and climate control functionalities Image Credit: Land Rover ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 63% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury SUV Customization:** Exclusive night-themed SUVs open up opportunities for automotive brands to personalize vehicles and cater to niche markets. - **Advanced In-car Tech Integration:** The inclusion of larger touchscreen control centers and seamless integration of vehicle functionalities offers users a more sophisticated driving experience. - **Exclusive Regional Releases:** By offering exclusive regional releases, auto manufacturers can create hype and demand for limited-edition vehicles. ### Sectors Adopting This - **Automotive Design:** Automotive design studios can explore the creation of unique and personalized features in collaboration with car manufacturers. - **In-car Entertainment Systems:** The entertainment system industry is positioned to develop immersive and advanced solutions for a more connected driving experience. - **Premium Car Market:** The premium car market can benefit from the demand for exclusive, limited-edition and personalized vehicles featuring innovative technologies and designs. ## Related on Trend Hunter - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Limited-Edition Surf Culture SUVs](https://www.trendhunter.com/trends/2025-land-rover-defender-beach-break-edition.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Luxury Hybrid SUVs](https://www.trendhunter.com/trends/2021-range-rover-sport.md) - [Alpine-Ready Performance SUVs](https://www.trendhunter.com/trends/alpineready-performance-suvs.md) - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Opulent Feature-Rich SUVs](https://www.trendhunter.com/trends/2022-range-rover.md) - [Desert Competition SUV Models](https://www.trendhunter.com/trends/land-rover-dakar-rally-defender.md)