# Closed-Loop Hooded Rain Coats The Urbanella Rainproof Cape Was Designed to be Travel-Friendly By Grace Mahas | Published 2020-09-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/urbanella References: [dezeen](https://www.dezeen.com/2020/09/17/urbanella-studio-mesh-fashion-cape-waterproof-recycled/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29) & [studiomesh](https://www.studiomesh.co.uk/) As anyone who has been caught without an umbrella understands, it's important to keep a water solution handy when traveling or commuting, but finding a convenient solution has always been challenging—cue Urbanella. The cape itself features a zip up hood and drawstring neckline to offer substantial protection from the rain. The rainproof cape was designed by design practice Studio Mesh to easily tuck away into [any bag or purse](https://www.trendhunter.com/trends/ultix-outdoors-superpack). The cape fits neatly inside a small pouch, protecting your other belongings from rainwater when stored together. In addition, the Urbanella is made from recycled materials and offers a sustainable alternative to [traditional umbrellas](https://www.trendhunter.com/trends/ori-umbrella). At the cape's end of life, consumers can sustainably recycle it thanks to its [closed-loop recycling capabilities](https://www.trendhunter.com/trends/everpuff). Image Credit: Studio Mesh ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Travel-friendly Rain Gear:** There is an opportunity for disruptive innovation in creating compact and easily transportable rain gear for travelers. - **Sustainable Rain Gear:** There is an opportunity for disruptive innovation in creating environmentally-friendly rain gear options. - **Closed-loop Recycling:** There is an opportunity for disruptive innovation in developing more closed-loop recycling options for various products, including rain gear. ### Sectors Adopting This - **Outdoor Apparel:** Outdoor apparel brands can take advantage of the trend towards sustainable and travel-friendly rain gear by offering eco-friendly and compact rainwear options for consumers. - **Tourism:** With the trend towards travel-friendly rain gear, the tourism industry can offer branded and easily transportable rain gear options for their customers to use during their trips. - **Recycling Industry:** The trend towards closed-loop recycling in rain gear presents an opportunity for the recycling industry to innovate and create new ways to recycle and repurpose these products. ## Related on Trend Hunter - [Rainproof Wheelchair Shells](https://www.trendhunter.com/trends/mobidry.md) - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Multipurpose Camping Shelters](https://www.trendhunter.com/trends/multipurpose-camping-shelters.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Hybrid Poncho-Transformed Tents](https://www.trendhunter.com/trends/nrg-metamorph-poncho.md) - [Eco-Conscious Rain-Harvesting Headwear](https://www.trendhunter.com/trends/daughters-of-rain.md) - [Convertible Shelter Jackets](https://www.trendhunter.com/trends/shelter-wear.md)