# Urban Witch Apparel Killstar's City Ritual Lookbook Boasts Graphically Printed Styles By Jana Pijak | Published 2015-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/urban-witch References: [killstar](http://www.killstar.com/pages/lookbook-city-ritual) Killstar's 'City Ritual' collection dresses the retailer's muse, an urban witch who mixes feminine and daring elements together seamlessly. The edgy retailer is synonymous with effortlessly cool styles that appeal to an alternative youth demographic. While its past catalogs have referenced nostalgic elements and [occult-inspired themes](https://www.trendhunter.com/trends/mysticmorwen), this lookbook is more urban in its overall feel. 'City Ritual' is filled with urban imagery and highlights the label's printed sportswear staples -- from graphic hoodies to maxi dresses that are tattered at the sides -- along with more traditionally [gothic styles](https://www.trendhunter.com/trends/midnightblack-collection) that exude a [darkly feminine air](https://www.trendhunter.com/trends/songs-of-siren). Overall, this urban witch catalog stays true to Killstar's signature brand vision and celebrates summer styles that are dark and dramatic rather than traditional. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Urban Witch Fashion:** Disruptive innovation opportunity: Create a brand that combines urban elements with witch-inspired fashion to appeal to alternative youth. - **Printed Sportswear Staples:** Disruptive innovation opportunity: Develop a line of sportswear with bold and graphic prints that cater to the alternative and edgy fashion market. - **Darkly Feminine Fashion:** Disruptive innovation opportunity: Design clothing that combines traditional gothic styles with a dark and dramatic aesthetic to attract customers seeking alternative fashion choices. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Build an online platform where alternative fashion brands can showcase and sell their urban witch-inspired apparel. - **Graphic Design:** Disruptive innovation opportunity: Offer graphic design services specializing in creating bold and eye-catching prints for sportswear brands targeting the alternative youth demographic. - **Alternative Fashion Events:** Disruptive innovation opportunity: Organize fashion events and showcases specifically catering to the urban witch fashion trend and alternative fashion market. ## Related on Trend Hunter - [Inclusive Bewitching Capsules](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection.md) - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Witch-Approved Vodkas](https://www.trendhunter.com/trends/midsummer-reserve.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md)