# Hop-Infused Wine Six-Packs The Urban Winery's White Wine IPA is Casually Packaged Like Beer By Laura McQuarrie | Published 2018-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/urban-winery References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/05/the-urban-winerys-vidalpa-hopd-wine.html) & [theurbanwinery](http://www.theurbanwinery.com/) The [Urban Winery](https://www.trendhunter.com/trends/spooky-spilled-sixer) recently introduced its newest creation, the VIDALPA series, with a white wine IPA that's packaged like beer in [canned multi-packs](https://www.trendhunter.com/trends/19-crimes-canned-wines). To showcase the uniqueness of the product—a Maryland white wine that's aged with hops—The Urban Winery worked with Octavo Designs on a fun design to show off the hybrid qualities of the alcoholic product. The bright, fresh and green wine can design integrates an illustration of a bunch of grapes mixed with hops, a detail that has the potential to pique the interests of wine enthusiasts and beer fans alike. As part of the VIDALPA series, the Hop’d Wine is the first product to be released, with more to come. A growing number of [hybrid beer and wine products](https://www.trendhunter.com/trends/apple-crisp-ale) are being released, playing off of the sophistication of wine and the approachability of beer. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hybrid Beer and Wine:** Opportunity for creating more products that combine the sophistication of wine and the approachability of beer. - **Packaging Innovation:** Disruptive opportunity to explore unique packaging designs to showcase the fusion of different alcoholic beverages. - **Cross-interest Appeal:** Opportunity to target both wine enthusiasts and beer fans by combining elements from both industries. ### Industries Being Reshaped - **Beverage:** Disruptive innovation opportunities in creating hybrid beverage products that appeal to a wider consumer base. - **Packaging:** Opportunity for design and packaging companies to create innovative solutions for showcasing hybrid beer and wine products. - **Alcoholic Beverages:** Opportunity to explore new flavor combinations and create unique offerings that cater to different consumer palates. ## Related on Trend Hunter - [Grape-Infused Beer Recipes](https://www.trendhunter.com/trends/phantasm.md) - [Crisp Wine Sodas](https://www.trendhunter.com/trends/wine-soda.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Hazily Hopped Unfiltered IPAs](https://www.trendhunter.com/trends/unfiltered-ipa.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Canned Orange Wines](https://www.trendhunter.com/trends/nomadica-1.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md)