# Edgy Two-Faced Runways The Latest EVAN Menswear Collection Features Urban Streetwear By Jana Pijak | Published 2015-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-streetwear References: [fuckingyoung.es](http://fuckingyoung.es/evan-menswear-fallwinter-2015/) & [evan-menswear](http://evan-menswear.com/) Designed by Evaa Kuik, the EVAN Menswear Fall/Winter 2015 collection graced the stage at [Mercedes-Benz Fashion Week Amsterdam](https://www.trendhunter.com/trends/amg-parfum). The edgy range featured an abundance of [edgy outerwear looks](https://www.trendhunter.com/trends/andwander-fw25) that are designed to withstand rainy weather conditions. Other favorites from this collection include its textured knits and its two-faced cosmetic applications that alter the appearances of models. The EVAN Menswear collection for Fall/Winter 2015 challenges expectations and boasts the perfect mix of conceptual and functional elements. Both visually striking and practical, this collection is filled with [urban streetwear staples](https://www.trendhunter.com/trends/hm-x-glenn-martens) that will appeal to city-dwelling hipsters, grunge fashion fans and guys with an appreciation for revamped workwear. In addition to its bold cosmetics and outerwear range, this collection highlights graphic tees and printed textiles. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Urban Streetwear:** Disruptive innovation opportunity: Creating streetwear collections that blend conceptual and functional elements to appeal to city-dwelling hipsters and grunge fashion fans. - **Textured Knits:** Disruptive innovation opportunity: Developing innovative techniques to create textured knits that add visual interest and durability to outerwear garments. - **Two-faced Cosmetic Applications:** Disruptive innovation opportunity: Experimenting with cosmetic applications that alter the appearance of models, creating unique and attention-grabbing runway looks. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Revolutionizing traditional menswear by infusing urban streetwear elements and conceptual designs. - **Textile:** Disruptive innovation opportunity: Introducing new techniques and materials to create textured knits that enhance the durability and aesthetic appeal of garments. - **Beauty:** Disruptive innovation opportunity: Exploring new ways to apply cosmetics to alter the appearance of models on the runway, creating unconventional and striking looks. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)