# Spiced Sparkling Indian Refreshments The Urban Rajah Sparkling Drinks Have No Added Sugar By Michael Hemsworth | Published 2019-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/urban-rajah References: [conveniencestore](https://www.conveniencestore.co.uk/products/indian-frescas-unveils-trio-of-sparkling-fruit-drinks/597803.article) & [urbanrajah](https://www.urbanrajah.com) The Urban Rajah sparkling drinks have been created as a new line of refreshments created by Ivor Peters that offer an alternative flavor profile for consumers to enjoy in place of other soda options. The drinks all have an [Indian-inspired flavor](https://www.trendhunter.com/trends/junglee-cocktails) that integrates spicy, savory and sweet flavors into the mix to make them ideal for enjoyment on their own or with a freshly prepared meal. The drinks are 100% natural, contain [zero added sugar](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar) and come in three flavor options including Fiery Mint Ginger Beer with a touch of cinnamon, Crispy Lime & Cucumber with a hint of cardamom and Juicy Mango & Papaya with savory turmeric. The Urban Rajah sparkling drinks will be supported by an expansive marketing campaign across TV, digital platforms and publishing platforms. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Spiced Beverages:** The trend towards spiced beverages could lead to new drink innovation opportunities for food and beverage companies. - **Natural and Sugar-free Options:** The demand for natural and sugar-free beverage options creates opportunity for companies to create new product lines and reformulate existing offerings. - **Ethnic Flavor Profiles:** The popularity of ethnic flavor profiles, like Indian-inspired flavors, presents an opportunity for food and beverage companies to create new and unique products. ### Sectors Adopting This - **Beverage Industry:** The beverage industry could capitalize on the trend towards spiced beverages, natural and sugar-free options, and ethnic flavor profiles to innovate new products. - **Food Industry:** The food industry could develop new snacks and meals to pair with the spiced sparkling drinks, offering consumers a complete and unique flavor experience. - **Marketing Industry:** The marketing industry could utilize the success of the Urban Rajah marketing campaign to develop similar campaigns for other food and beverage products. ## Related on Trend Hunter - [Effervescent Indian-Inspired Beverages](https://www.trendhunter.com/trends/indian-inspired-beverages.md) - [Botanical Sweetener-Free Sodas](https://www.trendhunter.com/trends/nuisance-drinks.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md) - [Spicy Non-Alcoholic Beverages](https://www.trendhunter.com/trends/slice-of-spice.md) - [Bubbly Canned Superdrinks](https://www.trendhunter.com/trends/shrubbly.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md) - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md)