# Story-Telling Healers The What Happened Bandages from Urban Outfitters Makes Your Cuts Cool By Peter Vallas | Published 2011-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters References: [thefancy](http://www.thefancy.com/things/245929181/What-Happened-Bandages) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?itemdescription=true&itemCount=80&startValue=1&selectedProductColor=&sortby=&id=18158535w) Nine times out of ten, when you get a cut, scrape or anything that requires a bandage, the story isn't as awesome as you hoped. The What Happened Bandages from Urban Outfitters are a great conversation starter that turns you into the cool guy, despite the lame story behind your paper cut. No one wants to hear about your toe stub or your shaving wound, but a ninja fight or shark attack are extremely interesting. The What Happened bandages are bright and bold, so anyone who notices your injury will know right away what kind of danger you got yourself into. Next time you happen to injure yourself, put one of these on before you head to your next social gathering and become the life of the party--I just hope your storytelling skills are good. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Storytelling Bandages:** Disruptive innovation opportunity: Create bandages that tell a story and turn boring injuries into interesting conversation starters. - **Bold Injury Accessories:** Disruptive innovation opportunity: Develop bold and eye-catching accessories that help individuals showcase their injuries in a fashionable way. - **Personalized Healing Narratives:** Disruptive innovation opportunity: Design bandages that allow individuals to customize and share their healing stories, creating a sense of identity and community. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Incorporate storytelling elements into fashion accessories, such as bandages, to enhance personal expression and style. - **Health and Wellness:** Disruptive innovation opportunity: Combine healing products and storytelling to create engaging experiences that promote mental well-being and social connection. - **Event Planning and Entertainment:** Disruptive innovation opportunity: Utilize storytelling bandages as unique event giveaways or party favors, enhancing the overall entertainment value and creating memorable experiences. ## Related on Trend Hunter - [Artful Bandage Collections](https://www.trendhunter.com/trends/the-met-x-bandaid.md) - [Child-Focused First-Aid Products](https://www.trendhunter.com/trends/welly-products.md) - [Ultra-Gentle Bandages](https://www.trendhunter.com/trends/gentle-bandages.md) - [Aloe-Infused Bandages](https://www.trendhunter.com/trends/aloe-vera-infused-bandages.md) - [Durable Water-Friendly Bandages](https://www.trendhunter.com/trends/waterproof-clear-adhesive-bandages.md) - [Waterproof Color-Changing Bandages](https://www.trendhunter.com/trends/drysee-bandages.md) - [AI-Enabled Smart Bandages](https://www.trendhunter.com/trends/ai-smart-bandages.md) - [Tattoo-Style Pimple Patches](https://www.trendhunter.com/trends/zitsticka-x-jonboy.md) - [Playing Card Blemish Patches](https://www.trendhunter.com/trends/jeumont-blemish-patches.md)