# Farmland Fashion Lookbooks Cass Bird Shoots the Urban Outfitters November 2010 Catalog By Armida Ascano | Published 2010-11-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-november-2010 References: [zombieandcandy](http://zombieandcandy.com/urban-outfitters-november-2010-by-cass-bird) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/index.jsp) The [Urban Outfitters](https://www.trendhunter.com/trends/uo-live) November 2010 catalog is a cow herder's summer dream, with hot clothes, hot models and loads of farmland fun. Shot by Cass Bird, this cowboy-inspired spread looks like something out of a [country music video](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), with cute couples kissing in the hay and horsing around by the watering hole. The tone of the shoot falls right in line with the free-spirited feel of the Urban Outfitters November 2010 line. Essentially, Cass Bird successfully depicts the lazy, hazy days of youth that Urban Outfitters caters to. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Farmland Fashion:** Opportunity for fashion brands to incorporate rustic and rural elements into their designs, appealing to the growing trend of nature-inspired fashion. - **Urban Outfitters Lookbooks:** Opportunity for retailers to create themed catalogs that evoke a specific lifestyle and capture the imagination of their target audience. - **Cass Bird Shoots:** Opportunity for photographers to explore and create visually captivating fashion shoots that tell a story and resonate with viewers. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to tap into the nostalgia and appeal of rural life, creating unique and memorable collections. - **Retail:** Opportunity for retailers to create immersive and aspirational marketing campaigns that showcase their products in a relatable and desirable context. - **Photography:** Opportunity for photographers to collaborate with fashion brands and retailers to create visually stunning and compelling imagery that sparks interest and drives sales. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Back-to-Campus Concert Series](https://www.trendhunter.com/trends/uo-live.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [Shareable Wishlist Templates](https://www.trendhunter.com/trends/urban-outfitters-and-canva.md)