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# Mexican Vacation Lookbooks
The Urban Outfitters 'Near + Far' Photoshoot Stars Sara and Stella

By Meghan Young | Published 2014-07-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-near-far
References: [fashiongonerogue](http://www.fashiongonerogue.com/sara-sampaio-stella-maxwell-star-urban-outfitters-near-far-shoot/) & [urbanoutfitters](http://www.urbanoutfitters.com/)

Taking place in Tulum, Mexico, the [Urban Outfitters](https://www.trendhunter.com/trends/club-holiday-popup) 'Near + Far' lookbook is full of a free-spirited attitude that captures the boho nature of the outfits featured throughout perfectly. By opting for a tropical getaway in place of a visit to the cottage, the photoshoot shows just how versatile the clothes really are. They are not meant just for countrysides and urban settings.

The Urban Outfitters 'Near + Far' lookbook stars models Sara Sampaio, Sports Illustrated Rookie of the year, and Stella Maxwell. [Swimming in blue waters](https://www.trendhunter.com/trends/escape-into-the-blue), lounging on decks and having an overall fun and adventurous time together, the svelte beauties will make anyone crave a [vacation in Tulum](https://www.trendhunter.com/trends/golden-hour-getaway-collection).

Some of the images were accented with bright paints for an artistic touch and a bit of dimension.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 98% | Activity: 80% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Boho Vacation Lookbooks:** Brands can create lookbooks or shoots in tropical or exotic locations, showcasing their clothing's versatility and appeal for a bohemian-inspired lifestyle.
- **Artistic Accenting in Fashion Shoots:** Incorporating artistic accents like painted backdrops or props in fashion shoots can add depth and interest, attracting viewers and customers.
- **Model Pairings in Fashion Campaigns:** Pairing models with different but complementary looks or personalities can make campaigns more dynamic and engaging, creating a sense of aspirational lifestyle for the target audience.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can use the trend of boho vacation lookbooks to promote their products in a creative and travel-inspired way, reaching a wider audience and driving sales.
- **Art and Design:** Art and design industries can collaborate with fashion brands to provide artistic accenting in fashion campaigns, opening up new revenue streams and marketing opportunities.
- **Modeling and Talent Agencies:** Modeling and talent agencies can explore the trend of model pairings in fashion campaigns to offer their clients more variety of work and collaborations, increasing their exposure and opportunities.

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