# Random Object Clothing Campaigns The Urban Outfitters Male Catalog is the First by the Company By Trenton Millar | Published 2012-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-male-catalog References: [hypebeast](http://hypebeast.com/2012/08/urban-outfitters-introduces-its-first-online-mens-catalog) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/index.jsp) The first ever [Urban Outfitters](https://www.trendhunter.com/trends/urban-outfitters-and-canva) [male catalog](https://www.trendhunter.com/trends/skims-mens) was recently released online. The store makes use of its deep pool of brands to show what the Urban Outfitters man looks like. Instead of drawing upon [male models](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) to be the subjects in the catalog, Urban Outfitters instead chose to use friends and acquaintances of the lead design team. Knowing that these are real people who live in the clothes makes for a more relatable image. Photographer Jason Nocito shot the catalog in different locations around New York City, and it looks like the whole gang had a really fun time during the shoot. Most items that are seen in the catalog are available now through the Urban Outfitters online store. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Real-people Catalog Models:** Brands can incorporate relatable and diverse models into their campaigns instead of traditional models. - **Location-based Catalog Photography:** Brands can use location-based photoshoots to create visually compelling campaigns. - **Brand-branded Catalog Campaigns:** Retailers can showcase their own in-house brands through catalog campaigns. ### Where This Applies - **Fashion Retail:** Fashion retailers can revolutionize the way they showcase their catalog campaigns through innovative techniques, such as using real people as models. - **Photography:** Photographers can provide location-based photoshoots for retailers to create catalog content that stands out. - **Marketing and Advertising:** Marketing and advertising firms can help retailers create unique and compelling catalog campaigns to showcase their brand and products. ## Related on Trend Hunter - [Shareable Wishlist Templates](https://www.trendhunter.com/trends/urban-outfitters-and-canva.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Back-to-Campus Concert Series](https://www.trendhunter.com/trends/uo-live.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md)