# English Countryside Lookbooks The Urban Outfitters Late Summer 2013 Catalog is Youthfully Relaxed By Meghan Young | Published 2013-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-late-summer-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/ondria-hardin-hanna-sorheim-star-in-urban-outfitters-late-summer-lookbook/) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/index.jsp) Models Ondria Hardin and Hanna Sorheim embrace an [easy and effortless existence](https://www.trendhunter.com/trends/knys-fall-2025) in the Urban Outfitters Late Summer 2013 lookbook. It helps that they are enjoying a [sunny and breezy day](https://www.trendhunter.com/trends/golden-hour-getaway-collection) in the English countryside. The fresh air and blue skies would make anyone feel relaxed instantly. The laid-back looks also help to perpetuate this feeling. The Urban Outfitters Late Summer 2013 lookbook was shot by photographer Angelo Pennetta. Joined by a few very cute puppies, they showcase some of the season's must-have pieces from the likes of Silence & Noise, Kimchi Blue, Family Affairs, Somedays Lovin and BDG. [Surrounded by nature](https://www.trendhunter.com/trends/summer-outdoor), the designs look as much as home there as they would in an urban setting. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Effortless Fashion:** Opportunity for disruptive innovation in creating easy and comfortable clothing for a relaxed and laid-back lifestyle. - **Outdoor Photography:** Opportunity for disruptive innovation in capturing fashion in natural settings, creating a fresh and appealing aesthetic. - **Seasonal Lookbooks:** Opportunity for disruptive innovation in creating visually appealing catalogs that showcase seasonal fashion trends. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating new ways to design and market relaxed and effortless clothing. - **Photography:** Opportunity for disruptive innovation in the photography industry by exploring new techniques and styles for capturing fashion in outdoor environments. - **Retail:** Opportunity for disruptive innovation in the retail industry by incorporating seasonal lookbooks as a means of promoting and selling fashion merchandise. ## Related on Trend Hunter - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)