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# Hipster Holiday Collections
The Urban Outfitters Holiday 2009 Lookbook

By Marissa Liu | Published 2009-11-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-holiday-collection-2009
References: [designscene.net](http://www.designscene.net/2009/11/urban-outfitters-holiday-2009.html) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/index.jsp)

The [Urban Outfitters](https://www.trendhunter.com/trends/urban-outfitters-and-canva) holiday collection 2009 lookbook is chalked full of pretty and plaid-covered items for your to buy for a holier-than-thou hipster (or yourself). Photographed by Estelle Hanania the items that appear in the seasonal lookbook will make any guy or girl look hip this holiday season.

The Urban Outfitters holiday collection is full of casual, easy-to-wear pieces. It does, however, include a peacock mask (just in case you were going to a masquerade-themed New Years Eve bash), a few [flirty cocktail dresses](https://www.trendhunter.com/trends/mcqueen-holiday-2025) and a shiny sequined blazer.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 87% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Plaid-covered Fashion:** Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials into plaid-covered fashion items.
- **Masquerade-themed Apparel:** Disruptive innovation opportunity: Incorporate smart fabric technology into masquerade-themed apparel for added interactivity and customization.
- **Casual Holiday Wear:** Disruptive innovation opportunity: Develop innovative and functional accessories to complement casual holiday wear.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality shopping experiences to enhance the in-store and online retail experience.
- **Eco-friendly Fashion:** Disruptive innovation opportunity: Pioneer the use of sustainable and recycled materials in the eco-friendly fashion industry.
- **Smart Apparel:** Disruptive innovation opportunity: Create smart apparel with integrated technology for a seamless and interactive user experience.

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