# Psychedelic Beachwear Make the Beach a Trip with the Urban Outfitters GONZ Collection By Alex Scott | Published 2010-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-gonz References: [highsnobiety](http://www.highsnobiety.com/news/2010/04/29/gonz-by-warriors-of-radness-for-urban-outfitters/) & [urbanoutfitters](http://urbanoutfitters.com) With May coming up, it's time to put away those dark colors and wools and bring out in the [bright colored tees and shorts](https://www.trendhunter.com/trends/beams-plus-2); if your wardrobe is lacking in this department, the [Urban Outfitters](https://www.trendhunter.com/trends/uo-live) GONZ collection will hook you up. Making sure you don't just blend into the beach, this line features an array of Technicolor tops that are inspired by both [60s and 80s California style](https://www.trendhunter.com/trends/gap-and-den). The Urban Outfitters GONZ collection will be hitting retail outlets May 15 to give you all the style you'll ever need for frisbee, hacky sack, acoustic guitar playing, and just becoming a bona fide hippie in general. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bright-colored Fashion:** Opportunity for businesses to innovate in creating unique, bright-colored clothing for summer wear. - **Retro Style:** Opportunity for businesses to innovate in modernizing retro styles and making them appealing to younger generations. - **California Style:** Opportunity for businesses to innovate in incorporating California style into beachwear and casual wear for wider appeal. ### Where This Applies - **Fashion:** Opportunity for fashion brands to create unique and innovative designs for summer wear inspired by retro and California styles. - **Retail:** Opportunity for retailers to capitalize on the popularity of retro and California styles, offering a variety of options for beachwear and summer clothing. - **Tourism:** Opportunity for tourism and hospitality industries to create experiences and packages that align with the retro and California beach lifestyle, attracting younger tourists. ## Related on Trend Hunter - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md)