# Pro-Anorexia T-Shirts The Urban Outfitters 'Eat Less' Tee Stirs up Controversy By Tiana Reid | Published 2010-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-eat-less References: [thefrisky](http://www.thefrisky.com/post/246-urban-outfitters-wants-you-to-eat-less/) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?itemdescription=true&itemCount=80&startValue=1&selectedProductColor=&sortby=&id=18842906&parentid=NEWTODAY&sortProperties=%20subCategoryPosition,&navCount=0&navAction=jump&color=&pushId=NEWTODAY&popId=WHATSNEW&prepushId=&selectedProductSize) [Urban Outfitters](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle) is no stranger to [inappropriate print t-shirts](https://www.trendhunter.com/trends/freaks-store-1), and the Urban Outfitters ‘Eat Less’ tee is no exception. If you remember the t-shirt that was listed as ‘Obama/Black,’ which was subsequently pulled, let’s see what the backlash is for this t-shirt. Like most of the models for the clothing giant, the Urban Outfitters ‘Eat Less’ [gray t-shirt](https://www.trendhunter.com/trends/classic-tee) features an already anorexic-looking girl. What’s worse is the printed prompt asking girls everywhere to cut their food intake. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Body Positive Movement:** Opportunities to promote body positivity and inclusivity in the fashion industry, challenging harmful beauty standards. - **Ethical Fashion:** Increased demand for clothing brands that prioritize ethical production practices, leading to innovative solutions for sustainable and responsible fashion. - **Social Media Activism:** Growing use of social media platforms to advocate against harmful products or messages, creating opportunities for online activism and awareness campaigns. ### Industries Being Reshaped - **Fashion:** Innovative fashion brands and retailers can disrupt the industry by promoting diverse body types and challenging harmful advertising strategies. - **Health and Wellness:** Opportunities for health and wellness organizations to partner with fashion brands in promoting body positivity and healthy lifestyle choices. - **Digital Marketing:** Increasing need for digital marketing agencies specializing in social media strategies to help brands navigate and respond to online activism. ## Related on Trend Hunter - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Stain-Celebrating Restaurant Shirts](https://www.trendhunter.com/trends/uber-eats-and-rosas-thai.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)