# Gloaming Backdrop Lookbooks The Urban Outfitters AW13 Collection is Darkly Androgynous By Meghan Young | Published 2013-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-aw13 References: [fashionising](http://www.fashionising.com/lookbook/b--urban-outfitters-aw-13-look-book-57048.html) & [urbanoutfitters](http://www.urbanoutfitters.com/) The Urban Outfitters AW13 lookbook appears to have been shot against a gorgeous gloaming sky, at least as perceived by the casual observer. It doesn't take long to realize that the backdrop is a studio with walls painted a gradient of orange hues. Nevertheless, it captures the stunning colors of the fall season beautifully while complementing the overall [dark outfits being showcased](https://www.trendhunter.com/trends/auteur-studios-fall-2025). From [pleated dresses and quirkily embellished skirts](https://www.trendhunter.com/trends/siegelman-stable-1) to [striped button-down shirts and leather pants](https://www.trendhunter.com/trends/undercover-5), the Urban Outfitters AW13 collection is comprised of playfully brooding pieces that have been given an androgynous twist. Whether slightly sporty or cleanly tailored, the looks are made for the feminine woman looking to express her masculine side as well. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Androgynous Fashion:** Disruptive innovation opportunity: Create a fashion line that blurs the lines between traditional gender roles, offering versatile and inclusive designs for all individuals. - **Dark and Moody Aesthetics:** Disruptive innovation opportunity: Develop a marketing strategy that taps into the growing demand for gloomy and atmospheric visuals, appealing to consumers seeking alternative and unconventional styles. - **Quirky Embellishments:** Disruptive innovation opportunity: Design unique and playful embellishments that add an element of whimsy and individuality to fashion pieces, targeting consumers looking for distinct and statement-making styles. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Integrate technology and customization into the retail experience, offering personalized shopping recommendations and virtual try-on options. - **Photography:** Disruptive innovation opportunity: Experiment with unconventional backdrops and lighting techniques, providing photographers with tools to capture visually captivating images that stand out from the crowd. - **Fashion Design:** Disruptive innovation opportunity: Incorporate sustainability and ethical practices into the design process, creating environmentally conscious and socially responsible fashion collections. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)