# Shareable Wishlist Templates Urban Outfitters and Canva Partnered to Simplify Holiday Gifting By Laura McQuarrie | Published 2025-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-and-canva References: [prnewswire](https://www.prnewswire.com/news-releases/urban-outfitters-unveils-everything-everywhere-all-you-want-holiday-campaign-bringing-maximized-joy-to-every-wishlist-and-moment-of-the-season-302598742.html) & [urbanoutfitters](https://www.urbanoutfitters.com/uo-canva)  Urban Outfitters and [Canva](https://www.trendhunter.com/trends/canva-spotlights) launched a first-of-its-kind collaboration featuring exclusive, free UO-designed templates and seasonal sticker elements inspired by some of the most coveted items on shoppers' wish lists. Sought-after products range from cozy sweaters and home decor to novelty gifts and pieces from [Urban Outfitters'](https://www.trendhunter.com/trends/shift-happens) exclusive in-house brand, Out From Under. Urban Outfitters' omnichannel holiday campaign, Everything, Everywhere, All You Want, was built on insights from UO Insiders, the brand's community of over 10,000 highly engaged [Gen Z](https://www.trendhunter.com/trends/club-holiday-popup) shoppers. According to Urban Outfitters' findings, "54% of college-aged customers prefer to use wishlists and presentations to share holiday gifting ideas." As such, Urban Outfitters' partnership with Canva is a natural one aimed at simplifying the way Gen Z prefers to curate and shop for gifts. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 88% | Activity: 90% | Freshness: 54% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Wishlist Tools:** Brands partnering with digital platforms to create customized, shareable gift guides present novel opportunities for engaging Gen Z consumers during the holiday season. - **Gen Z-centric Shopping Experiences:** The emerging trend of designing shopping campaigns based on Gen Z preferences is transforming how retailers approach product marketing and customer interaction. - **Personalized Gifting Solutions:** The creation of tailored and visually appealing wishlist templates caters to the desire for personalization and creativity in holiday gift giving. ### Sectors Adopting This - **Retail Innovations:** Retailers are exploring new partnerships and digital integrations to enhance the shopping experience by aligning with customer insights and technological advancements. - **Digital Design Platforms:** Platforms like Canva are expanding their services by collaborating with retail brands to offer unique design solutions tailored to specific consumer trends. - **E-commerce Personalization:** The intersection of e-commerce and user personalization is driving new approaches for effectively reaching tech-savvy, digitally native shoppers. ## Related on Trend Hunter - [Mini Plush Accessories](https://www.trendhunter.com/trends/hello-kitty-monchhichi.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Menu-Inspired Dorm Decor](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Gen Z Dorm Makeovers](https://www.trendhunter.com/trends/dream-dorm-makeover-contest.md) - [Remixed Artist-Designed Logos](https://www.trendhunter.com/trends/artist-logo-remix.md) - [College Gameday Campaigns](https://www.trendhunter.com/trends/urban-outfitters-good-game.md) - [Multichannel Retail Campaigns](https://www.trendhunter.com/trends/urban-outfitters-happy-lolidays.md)