# Food Fight Fashion Promos The Urban Outfitter’s 2012 Denim Catalog Gets Dirty By Cody Turner | Published 2012-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-outfitters-2012-catalog References: [youtube](http://www.youtube.com/watch?v=sDiL4grVTZ8&list=UUUXs81OOTxxTx_mGVD0NfOQ&index=0&feature=plcp) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/category.jsp?&id=W_DENIM_CATALOG) Teenage angst is in full force in the [new Urban Outfitter 2012 Denim Catalog](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle) as we see the new styles of the collection being worn by a bunch of [teenage rebel hipsters](https://www.trendhunter.com/trends/songs-of-siren) as they parade through a high school. The promo video for the new collection has an interesting feel to it -- who didn’t want to go into their old high school and mess things up? The idea of a bunch of friends together, who all happen to dress very well, and take over a school is brillant. These kids start up a full on [food fight in the cafeteria](https://www.trendhunter.com/trends/backtoit-campaign) and the cinematographer for the campaign, made a great decision to film the back ends of the models as food flys in all directions – it certainly got my attention. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Teenage Rebel Fashion:** Opportunities in creating unique fashion lines for teenagers who prefer rebellious and edgy styles. - **Promotional Video Storytelling:** Incorporating storytelling elements in promotional videos to create an emotional connection with the audience. - **Food Fight Marketing:** Creating innovative marketing campaigns that involve food fights to create a sense of novelty and fun. ### Where This Applies - **Fashion:** The fashion industry can cater to teenagers looking for rebellious and edgy styles. - **Marketing and Advertising:** Marketing and advertising agencies can pitch unique and engaging promotional campaigns to their clients. - **Event Management:** Event management companies can incorporate food fight elements in their event planning to create a sense of excitement and fun for attendees. ## Related on Trend Hunter - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Menu-Inspired Dorm Decor](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md)