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# Cozy Streetwear Collections
The Latest HARTONO Lookbook Highlights Urban Menswear Styles

By Jana Pijak | Published 2015-04-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/urban-menswear-style
References: [fuckingyoung.es](http://fuckingyoung.es/hartono-fallwinter-2015-lookbook/) & [hartono.info](http://www.hartono.info/)

HARTONO's Fall/Winter catalog boasts urban menswear styles that are both cozy and comfortable. Displayed in a technicolored palette, the menswear range features a mix of [colorful wool separates](https://www.trendhunter.com/trends/khaotique-noir) and traditional winter jackets. The garments are accented with snakeskin and graffiti-themed prints and will make a bold statement when worn.

Drawing inspiration from sportswear, the latest HARTONO collection mixes vibrantly hued solids with prints that feature popular instant food items. They include Ramen noodles and edamame beans. In addition to foodie prints, the collection also includes re-imagined logos like a [Nike](https://www.trendhunter.com/trends/honey-blacks-1)-inspired check with a "Just Lick It" slogan.

Marrying cool casuals with sporty essentials, this edgy range proves that urban menswear styles don't always have to be conventional.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 88% | Activity: 72% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Technicolored Palette:** Exploring bold color combinations and prints that celebrate instant food trends and reinvented logos for streetwear.
- **Graffiti-themed Prints:** Incorporating expressive artwork and iconography into streetwear designs for a fresh take on classic pieces.
- **Cozy Urban Menswear:** Emphasizing comfort and practicality in streetwear through wool fabrics and traditional winter jackets with modern twists.

### Industries Being Reshaped

- **Fashion:** Encouraging innovation in the urban menswear market by incorporating bold colors, unconventional graphics and comfortable fabrics.
- **Retail:** Providing a unique shopping experience that speaks to the urban customer by incorporating edgy and comfortable clothing designs, inspired by sportswear but with a trendy spin.
- **Textile:** Creating innovative textiles that blend practicality with edginess for a unique touch to urban clothing.

## Related on Trend Hunter

- [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)
- [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md)
- [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md)
- [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md)
- [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md)
- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Winter-Ready Dynamic Streetwear](https://www.trendhunter.com/trends/corteiz-6.md)
- [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md)
- [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md)