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# Colorfully Dynamic Urban Lookbooks
Tobias Faisst Takes Striking Visuals for Ucon Acrobatics

By Kalin Ned | Published 2018-10-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/urban-lookbook
References: [behance.net](https://www.behance.net/gallery/68777909/Ucon-Acrobatics-SS19) & [ucon-acrobatics](https://ucon-acrobatics.com/)

In an attempt to highlight its functionality and dedication to [streetwear innovation](https://www.trendhunter.com/trends/champion-black-edition-fw25), Berlin-based label Ucon Acrobatics taps into freelance designer Tobias Faisst for a dynamic urban lookbook. Available in print, the project showcases not only the brand's [versatile minimalist backpacks](https://www.trendhunter.com/trends/fjallraven-kanken-koncept) but also the creative's approach to art direction, layout, and photography.

The artful photographs in Ucon Acrobatics' urban lookbook suggest a cheerful character by way of the monochromatic arrangements, as well as multifunctional and durable properties through the expressive mid-action shots of the models. Tobias Faisst's series look to city life as an endless adventure, which individuals are meant to embrace, endure and celebrate. With a promise to "never compromise on quality or [the] values as individuals," Ucon Acrobatics' urban lookbook does not only showcase versatile backpack offerings but also encourages and motivates consumers to embrace life.

Photo Credits: [Tobias Faisst](http://tobiasfaisst.com/)

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 95% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Streetwear Innovation:** Ucon Acrobatics highlights its dedication to streetwear innovation by collaborating with Tobias Faisst for a dynamic urban lookbook.
- **Minimalist Backpacks:** The minimalist backpacks showcased in Ucon Acrobatics' urban lookbook demonstrate functionality and durability, presenting opportunities for disruptive innovation in the accessories industry.
- **Art Direction and Photography:** Tobias Faisst's approach to art direction, layout, and photography in Ucon Acrobatics' urban lookbook opens up opportunities for disruptive innovation in the creative and advertising industry.

### Who This Affects Most

- **Streetwear:** The urban lookbook by Ucon Acrobatics taps into the streetwear industry, offering opportunities for disruptive innovation in fashion.
- **Accessories:** The versatile and minimalist backpacks featured in Ucon Acrobatics' urban lookbook present disruptive innovation opportunities within the accessories industry.
- **Creative and Advertising:** Tobias Faisst's artistic approach to art direction, layout, and photography in Ucon Acrobatics' urban lookbook opens up disruptive innovation opportunities in the creative and advertising industry.

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