# Lumbering Furniture The Urban Logs Collection by Ilan Dei Studio By Meghan Young | Published 2010-03-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/urban-logs-collection References: [contemporist](http://www.contemporist.com/2010/03/15/the-urban-logs-collection-by-ilan-dei-studio/) & [ilandeistudio](http://www.ilandeistudio.com/) Rustic is the way to go this season, and what better way is there than with the Urban Logs collection? Constructed from [reclaimed wooden logs](https://www.trendhunter.com/trends/salvage-and-sap) destined for a family fireplace, I think these pieces look a lot better than ash. Designed by [Ilan Dei Studio](https://www.trendhunter.com/trends/ilan-collection), the Urban Logs collection is completely unique (if only because no two pieces are alike). Made from [redwood and whitewood](https://www.trendhunter.com/trends/crayon-pine), the designers suspect they will be branching out into new wood materials soon enough. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Rustic Furniture:** Disruptive innovation opportunity: Exploring new ways to incorporate reclaimed and unique materials into furniture designs. - **Sustainable Design:** Disruptive innovation opportunity: Developing eco-friendly manufacturing processes and using reclaimed materials to create furniture with a smaller environmental footprint. - **Customization:** Disruptive innovation opportunity: Offering personalized options for customers to select the specific wood materials and finishes for their furniture pieces. ### Industries Being Reshaped - **Furniture Manufacturing:** Disruptive innovation opportunity: Implementing sustainable practices and embracing the use of reclaimed materials to create unique and eco-friendly furniture designs. - **Home Decor:** Disruptive innovation opportunity: Introducing rustic furniture collections that cater to the growing demand for sustainable and one-of-a-kind pieces. - **Interior Design:** Disruptive innovation opportunity: Collaborating with furniture designers to create customized and environmentally conscious solutions for clients seeking rustic aesthetics. ## Related on Trend Hunter - [Unique Burl-Inspired Furniture](https://www.trendhunter.com/trends/don-heston-studio.md) - [Wood-Centric Simple Furniture Series](https://www.trendhunter.com/trends/collective-collection.md) - [Organic Ancient Design Furniture](https://www.trendhunter.com/trends/earth-to-people-furniture-collection.md) - [Salvaged Timber Furniture Capsule](https://www.trendhunter.com/trends/formwork-collection.md) - [Simplistic Wooden Furniture Collections](https://www.trendhunter.com/trends/the-slab-collection.md) - [Bulky Rounded Furniture Capsules](https://www.trendhunter.com/trends/oblong-collection.md) - [Sustainable Sawmill Modular Furniture](https://www.trendhunter.com/trends/the-betula-project.md) - [Organic Furniture Series](https://www.trendhunter.com/trends/roots-collection-1.md) - [Leftover Wood-Constructed Furniture](https://www.trendhunter.com/trends/alexander-lervik-1.md)