# Homeless Unicorn Photography Urban Legends by Jean-Yves Lemoigne Addresses Forgotten People By Meghan Young | Published 2012-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-legends-by-jean-yves-lemoigne References: [whitezine](http://www.whitezine.com/en/photography/jean-yves-lemoigne-urban-legends.html) & [jeanyveslemoigne](http://www.jeanyveslemoigne.com/) Urban Legends by Jean-Yves Lemoigne is a stunning photo series with a beautiful message. Although the images may look like they are surreal for surreal's sake, there is actually a poignant purpose to the use of [unicorn horns](https://www.trendhunter.com/trends/unicorn-dreams-slush). The Paris-based photographer likens [homeless individuals](https://www.trendhunter.com/trends/paul-klein) to these [mythical creatures](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions). By doing so, the photographer showcases his dream of a time when homelessness is nothing more than an urban legend. Following men and women, young and old, Urban Legends by Jean-Yves Lemoigne shows that such sad circumstances should be a thing of the past. Realistically shot, the human-unicorn hybrids look like they are ready to go as well, waiting with bags packed to head on out. Ultimately, the creative shoot is both aesthetically pleasing and socially aware. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Homelessness Awareness:** Using artistic and creative mediums to raise public awareness on homelessness, potentially paving the way for more social programs or funding solutions. - **Artistic Social Criticism:** Creating socially purposeful creative works that elevate understanding and compassion over stigmatizing homeless individuals. - **Visual Metaphors:** Using creative metaphors or images to invoke empathy or raise awareness on important social issues. ### Sectors Adopting This - **Photography:** Creating socially purposeful creative works through photography, potentially offering a new market for artists with a desire to raise social awareness. - **Social Services:** Implementing new solutions or support methods for homelessness that are more compassionate and cost-effective. - **Marketing and Communications:** Creating campaigns or content that raise awareness and support for social issues, thus improving a company's brand image or social responsibility. ## Related on Trend Hunter - [Home-Defining Artistic Flags](https://www.trendhunter.com/trends/everything-is-temporary.md) - [Homelessness Metaverse Campaigns](https://www.trendhunter.com/trends/metaverse-campaign.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Forgotten Theme-Park Art Exhibitions](https://www.trendhunter.com/trends/forgotten-fantasy.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Three-Part Photography Exhibits](https://www.trendhunter.com/trends/rhinoceros-gallery1.md) - [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md)