# Picturesque Provincial Posters The Urban Land Project Shows Us That the Grass is Greener Upstate By Omar Yusuf | Published 2011-09-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/urban-land-project References: [treehugger](http://www.treehugger.com/files/2011/09/nature-photos-on-urban-billboards-show-city-dwellers-what-theyre-missing.php) & [theanthropologist.net](http://www.theanthropologist.net/#/UrbanLandProject) The [Urban Land Project](https://www.trendhunter.com/trends/Khosla-Ventures) is a daring conceptual exhibit created by photographer Tim Simmons. But you won't be paying a museum entrance fee to see his compelling work; instead, a slow drive down Los Angeles' Sunset Boulevard should give you an adequate view. Intended to make passersby contemplate on their glass and concrete surrounding, the Urban Land Project consists of billboards that sport the stirring [natural scenes](https://www.trendhunter.com/trends/reconnect-with-nature) captured by Tim Simmons. Los Angeles and Philadelphia are the two cities which most prominently display this [street art](https://www.trendhunter.com/trends/surreal-street-art-1), though Simmons isn't restricted by location and merely wants to get the message out. However, what exactly is the message? That there is a continuing rift between the world assembled by man and the world as it naturally is. The idea is worth pondering and the art is certainly worth absorbing. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 42% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Conceptual Street Art:** Explore the potential of using billboards and street art to provoke contemplation in urban environments. - **Nature-based Messaging:** Utilize natural scenes and landscapes to bring attention to the contrast between man-made structures and the natural world. - **Art in Unconventional Spaces:** Consider displaying artworks in non-traditional locations such as billboards along busy streets to reach a wider audience. ### Sectors Adopting This - **Outdoor Advertising:** Incorporate thought-provoking billboards into urban landscapes to engage viewers in a new way and create memorable brand experiences. - **Environmental Consciousness:** Collaborate with artists to highlight the importance of preserving nature and find innovative ways to bridge the gap between urban development and the natural world. - **Public Art and Exhibition:** Explore opportunities to bring unconventional art installations to public spaces, sparking conversations and enriching the urban environment. ## Related on Trend Hunter - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Suburban-Inspired Art Exhibitions](https://www.trendhunter.com/trends/suburbaninspired-art-exhibition.md) - [Urban Roofscape Projects](https://www.trendhunter.com/trends/central-yards.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md)