# Shielding Urban Skincare Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress By Laura McQuarrie | Published 2024-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-kind References: [transformmagazine.net](https://www.transformmagazine.net/articles/2024/new-skincare-brand-aims-to-shield-city-skin/) & [urban-kind](https://urban-kind.com/)  When it comes to skincare, people living in urban areas must consider factors like higher pollution levels and the stress associated with a fast-paced lifestyle, and [Urban Kind](https://www.trendhunter.com/trends/urban-jungle-beauty) is a new Swedish skincare company that provides protective solutions to the sun, smog and stress. To present its protective, shielding products to consumers in a visually appealing way, Urban Kind worked with the Scandinavian consumer branding agency Everland. Carl Johan Larsson, creative director and partner at EVERLAND, says, "We centred the visual concept around 'protection', reflecting it elegantly and minimalistic, resonating with Urban Kind’s Nordic ancestry in a universal urban way.” The range consists of a simple four-step system that begins with the Multi-Tasking Cleansing Concentrate, followed by the [Refresh & Resume Mist](https://www.trendhunter.com/trends/sun-mist), the [Niacinamide Barrier Serum](https://www.trendhunter.com/trends/simple-active-skin-barrier-care-repair) and the Antioxidant Day Cream. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 71% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Anti-pollution Skincare:** Products designed to combat urban pollution cater to city dwellers who face daily exposure to environmental stressors. - **Stress-relief Skin Solutions:** Innovative skincare regimes that address the impact of urban stress offer relaxation benefits alongside skin protection. - **Minimalistic Brand Aesthetics:** Brands favoring elegant, minimalistic packaging tap into the desire for simplicity and clarity in product presentation. ### Where This Applies - **Skincare:** Formulations targeting pollution, UV exposure, and stress meet the growing demand for comprehensive urban skin protection. - **Consumer Branding:** Agencies crafting visually minimalistic and protection-centered branding help skincare brands stand out in a crowded market. - **Wellness:** Urban stress and environmental factors influence a rising interest in products offering combined skincare and wellbeing benefits. ## Related on Trend Hunter - [Science-Backed Skincare Brands](https://www.trendhunter.com/trends/kind-atoms-1.md) - [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md) - [Balancing Sensitive Skincare](https://www.trendhunter.com/trends/stressed-skin.md) - [Up-Close Skincare Campaigns](https://www.trendhunter.com/trends/your-skin-barrier-needs-you.md) - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [All-Day Sun Care Systems](https://www.trendhunter.com/trends/sonni.md) - [Lightweight Skin Protection Formulations](https://www.trendhunter.com/trends/barrier-protection.md) - [Protective Performance Skincare](https://www.trendhunter.com/trends/wthr.md) - [Climate Condition-Informed Skincare Routines](https://www.trendhunter.com/trends/weather-typing.md)